When it comes to search engine optimization (SEO), what is happening across the web every day, at this very moment, has a direct impact on your website’s ranking in major search engines like Google and Bing.
That includes everything form changing your URL to making sure your content is engaging and interesting. It also means ensuring that your online marketing strategies are consistent and efficient.
By being more aware of the different factors that influence rankings, you will be able to maximize the effectiveness of your SEO efforts and minimize wasted time and resources.
Google says its goal with regard to optimizing websites is to provide their users the most relevant results for their searches. To do this, they use several variables to determine which sites are “relevant” and thus deserve higher placement in search lists.
One of these important components is how well known or popular a site is. More people talking about a company and/or product equals better exposure and recognition for them, which can lead to more business.
Another factor is backlinks — those are references or mentions of the site from other locations. Even if someone doesn’t go directly to another webpage via a link, as long as they are referring to the same place indirectly, then that gives credit to the source.
A third element is consistency in both the quality of content produced and timing of posts.
Quality of links
Links are one of the most important ranking factors in SEO. It is not just about having a lot of them, it’s how good they are that matter.
Quality links come from three sources: external links (from other sites), internal links (within your site) and linkbacks (for example, an article you wrote linked to yours).
External links always give greater importance than internal or linkback links because they contribute more to bringing traffic to your website (external links attract new visitors). So, the number of external links to your site and their quality are very significant for your search engine rankings.
Google considers overoptimized content to be poor quality content. This includes keyword stuffed articles with little substance, large numbers of short comments on blogs, and rehashed information. All of these have negative effects on your rankings by lowering the overall engagement value of your page. Therefore, content should be written using natural language and emphasis should be on informing people rather than advertising.
A domain’s authoritative value is determined by three main factors: Page rank, backlink strength, and indexability of content.
Page rank is simply the reputation that your website has earned over time with all sorts of major search engines. The higher the PR, the more prestige your site carries in the eyes of search engines like Google.
Backlinks are when other websites link to yours; the stronger their linking relationship, the more credit they get for quality content, which helps push up your domain influence.
And finally, the easier it is to find your content, the higher your domain importance becomes. Fewer steps needed to reach your content means better rankings.
Domain authority is a combination of these three components, so making changes to any one factor can have unexpected results. However, just by tweaking one factor, you can gain some ground.
Social media presence
Having a social media profile is one of the most important things you can do to boost your web appearance or SEO (search engine optimization).
Having a strong social media presence will help bring in new visitors, keep current visitors coming back, and increase engagement with your website and business!
It’s also a great way to showcase your expertise and/or brand – what better way to get attention than by sharing tips and tricks about your field?
By having an active social media account, you’ll give your audience a chance to connect with you, which is always a good thing.
And don’t forget that many people now find and search for products and services through social media, so if you are looking to grow your business, these sites are essential.
Running a twitter, facebook, or similar style account is not enough- you need to put some effort into it to reap the benefits.
Making updates at least twice a week is needed to make sure your followers know who you are and what you offer. Add content, engage with others, and promote yourself consistently to achieve success.
Another tip is to use basic tools like Facebook to manage your page, making it easy to update. You should never pay too much attention to the numbers – only focus on whether or not they are increasing.
If they are decreasing, there may be something you can do to fix that.