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Data providers: Google November 2024 core update was less risky
This last Google core update was less impactful than the August core update and some other core updates. Source
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How to strengthen PPC lead caliber for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns. Source
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How to search Google by date with before: and after:
Skip the Tools tab and narrow down results from the search bar. Source
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Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March. Source
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eleven essential search engine optimisation components you should be monitoring
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts. Source
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Google Business Profile’s AI-transcribed menu add just bought greater
GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO. Source
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Google reshapes in-store shopping with AI-powered comparisons
Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. Source
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Topic clusters and SEO: Everything you need to know in
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs. Source
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How to create article outlines with AI dependent on Google’s
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis. Source
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Google Merchant Center: A guide for ecommerce retailers
Optimize your ecommerce business with Google Merchant Center. Showcase your products across Google’s ecosystem for increased visibility and sales. Source
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