Learn SEO
Google shifts Demand Gen audience categorization to ‘signals’
Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting. Source
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How to leverage cosine similarity for ecommerce website positioning
Understanding the concept can help you optimize ecommerce content for better alignment with Google’s AI-driven search, boosting visibility. Source
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Google provides ad stock curation, programmatic instruments for businesses
Google’s curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking. Source
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ChatGPT Search makes Microsoft Bing an search engine optimisation priority
Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it. Source
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How content is vital to a profitable ecommerce technique
Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects. Source
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18 creative ways to lower your cost-per-click
Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools. Source
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Your viewers is not who you think — AI is familiar with better
How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement. Source
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6 outdated AI advertising tendencies you ought to retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why. Source
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Understanding purchasing cart abandonment
Discover why shopping cart abandonment is a major challenge for ecommerce businesses and learn strategies to reduce it and boost your conversions. Source
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Dropshipping search engine optimization makes your Shopify store profitable
Take your dropshipping business to the next level with SEO expertise. Optimize your Shopify store to increase traffic and maximize sales. Source
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