SEO is an ever-changing field that requires you to be aware of what is happening around it at any given time. With the explosion of the internet, new developments are occurring every day!
SEO professionals must remain up-to-date with these changes if they want to stay relevant. Fortunately for you, we have gathered some important concepts of SEO from some of the most experienced people in this industry.
In this article, you will learn about the five key components of SEO. Make sure to pay special attention to the second item as it’s very close to being forgotten when talking about content marketing. We will also talk about how to apply each one of these to your online business or website.
Item number two – Content
This may sound obvious, but not all websites and businesses generate high levels of interest and engagement due to lack of quality content. If yours looks more like a TV show where there is only one episode, then chances are it won’t do well. People will find other channels and ways to access the information they desire.
Content should be designed to appeal to someone who might seek out similar info later. It can be about anything, but it needs to be valuable to others. This creates potential opportunities for sales and referrals.
Your content doesn’t need to be long, however. Sometimes less than a minute will do the trick. This is because people now expect quick results, so their patience has shortened.
Having an interesting, well-designed web page is one of the most important things you can do for your online presence. A beautifully designed site with excellent usability will win over potential customers who may be drawn to its aesthic or attractive features.
It’s also difficult to ignore the fact that good design makes content more readable. It cuts down on eye fatigue and thus encourages readers to spend more time on the page.
Interacting with other sites via their designs can also help your own brand gain exposure. This applies particularly to social media sites like Facebook, where people are giving much higher value to graphical aesthetics than they once did.
By integrating some of their tools into yours, you can draw in new followers and increase engagement. An example of this would be using their cover feature or list profile picture as your header image for your Instagram account!
There are many free website creation platforms out there such as Adobe Muse, Wix, and Squarespace, to name a few. You should at least try them out to see which one fits your needs best.