Search engine optimization (SEO) is an integral part of any successful website. A well-optimized site will consistently rank higher in search results than it would without SEO.
Most people associate SEO with keywords, but that’s only half the picture. You also need to think about how to optimize your content, improve your domain name, and use social media to boost your online presence. All these strategies work together to create a significant impact on your website’s success.
Many experts agree that having at least one of the three pillars of seo on all websites is a must.
With the explosion of social networking sites like Facebook, Twitter, and YouTube, it is nearly impossible to not have an account. These websites are a great way to spread your business’s name and brand!
Most people begin creating accounts for these sites by adding your personal information (email, username, etc) and then linking this info to your profile. Once you have done this, the next step is to start posting and commenting on the site.
By doing this, other users will be able to see what you post and do – helping to promote your business!
There are many ways to gain exposure through social media sites, but one of the most effective is “liking” or “following” someone else’s posts.
Google My Business
Creating your business’s profile with local search engine sites like Google, Bing, and Yahoo! is one of the most important seo (search engine optimization) strategies you can use to maximize exposure for your company and increase website traffic.
Google, the world’s number 1 search engine, owns a variety of online services that help people find your products and/or services and promote yourself as a professional in your field. These include YouTube, Maps, Gmail, Display Ads, and Your Business Page or Profile on G+ (also known as Plus).
By optimizing your GMB account, you will ensure that all these platforms are represented effectively by your brand and you. This way, potential customers can find you anywhere there’s an internet connection!
There are several ways to optimize your GMB page including adding pictures and descriptions, filling out basic information such as business name, contact info, and price, and linking back to your site from yours and other websites. But what about live chat, email, and phone numbers?
That’s where things get tricky because not every seller has those resources at their disposal. Luckily, there are tools you can use to create fake accounts to fulfill that role and still retain the integrity of your organization.
When it comes to SEO, there are three main areas that play an important role in determining your website’s success or failure. They are: keyword research, content production and mobile optimization.
If you pay attention to these three things, then you will make sure that your site doesn’t go out of its way to overplay its hand. You want to appear authentic and consistent, but you also want to give yourself some wiggle room as far as bringing in new traffic is concerned.
We have discussed before what makes up good quality content and how posting engaging, interesting material can help boost your online presence. But speaking from a marketing perspective, we should also talk about why creating content for other devices is so important.
It’s great to have a desktop browser where you can easily access the web, but not all of our searches happen within those confines anymore. With the explosion of smartphones and now tablets, having an easy-to-access search tool has become almost a necessity.
And while people may still do their searching on their phone or computer at times, going through the process of finding the right information or downloading something usually requires using a device with internet access.
Finding new ways to improve your online presence is an almost constant process. There are always new strategies being talked about, experimented with, and perfected for optimizing your website and marketing messages.
So what are we talking about when we say ‘SEO’? The word itself has evolved quite a bit over the past few years.
Originally referring to how to get people to visit your site, it has now morphed into something much larger than that. Today, the term search engine optimization (or SEO) refers to all of the different activities needed to ensure that your website and advertisements show up in the best possible light in Google and other major search engines.
That includes things like making sure your URL is unique and descriptive, ensuring adequate content on your website, updating social media profiles, boosting website traffic via paid advertising, etc.
But what many don’t realize is that not everyone uses Google or their own personal search tool to find websites and information. In fact, there are tens of millions of individuals out there who use non-search apps and sites to do just that.
These alternative search tools aren’t as powerful as Google at finding relevant results, which means they may leave you with empty searches or even worse, ones where incorrect, misleading, or spammy answers are given. This can have disastrous effects on your business’s reputation if users keep interacting with poor quality sites.
Linking to other pages on the website
When creating content for your site, you should always consider linking to another page on your site or its equivalent in an external site.
This is called link-building or link-bait marketing. By doing this, you are helping to develop trust in your website and establishing yourself as an authoritative source.
By adding links to other parts of your site and/or to sites like yours, people will be able to find you more easily. This helps with web traffic!
Link-bait can also help boost search engine rankings by “spidering out” – getting all the information about a topic from many sources. If your article has a related link, they may give credit to that site for the info.
The keywords used in the linked article would then get highlighted for users who are looking through the results.