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How to implement generative engine optimization (GEO) approaches

Discover actionable tips for aligning your content with AI algorithms and boosting your brand’s presence in an AI-driven world. Source

Learn why keywords aren’t everything and how user behavior, machine learning, intent and more shape modern SEO. Source

Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach. Source

Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns. Source

Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance. Source

Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? Source

AI-powered search: it isn’t built on theft and it actually supports SEO growth. Embrace AI’s role in the future of search – from Yoast Source

Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times. Source

In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting. Source

Stay on top of the latest trends in consumer behavior with Google Trends. Discover invaluable insights on what people are searching for. Source