Seobaleno

Google’s Vidhya Srinivasan to lead Ads & Commerce groups

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. Source

App Store vs. Google Play: Tailoring your ASO technique for

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play. Source

Marketplace search engine marketing suggestions to increase product listing visibility

Boost your online sales with Marketplace SEO. Learn how to optimize your product listings to rank higher on search engines and increase your visibility. Source

How to create an efficient search engine optimisation roadmap

Enhance your website’s performance with an effective SEO roadmap. A structured SEO plan can help increase visibility in search engines. Source

How to benchmark your website positioning efficiency in 2025

Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025. Source

LTV:CAC explained: Why you should not rely on this KPI

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability. Source

Google Ads for SMBs: How to maximize paid search success

Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising. Source

Why you should use synonyms and related key words

Why should you use synonyms and related keywords? Because they increase your chances of ranking. Learn why you should optimize for both! Source

What is search intent and why is it central for

When writing for your site, you shouldn’t just do keyword research. You should also consider search intent. But what exactly is it? Source

Enhance key-phrase research with Yoast search engine marketing and Semrush

Discover the power of Yoast and Semrush integration for SEO. Enhance your WordPress and Shopify experience with easy-to-use keyword research features. Source