SEO, short for search engine optimization, is a way to get your website or webpage noticed by the most relevant search engines (Google, Bing, etc.). This is important because most of us now use Google as our go-to source for finding information!
By optimizing your site for search engines, you are telling the search bots what content they should index and give higher rankings to. Content is King!
There are several different strategies that can be used in seo, some more advanced than others. Some of the basics include making sure your page title is interesting and descriptive, ensuring adequate internal linking within the pages of your website, and updating your social media profiles to match your company’s brand.
In this article we will talk about one of the basic seo tips – creating an easy to find topic related to your business and growing your online presence through blogging.
Who is SEO
Search engine optimization (SEO) is the practice of optimizing your website or web page content to make it rank higher in an online search tool like Google, Bing, or Yahoo!
Seo is not just about making your site look good and pretty. It’s much more than that. SEO includes such things as ensuring that your username is unique across various social media sites, creating solid keywords and phrases, and linking from relevant sources to yours.
It also means making sure your links are natural looking and direct so they don’t look spammy. Settings for this can be found via Built-In Tools in Chrome.
There are lots of different types of seo, but the basics apply no matter what kind you do. They all aim to help people find your product or service by using the internet to connect with it.
What is good SEO
When it comes to achieving success with your online business, seo is one of the most important things you can do.
SEO or search engine optimization refers to the process of optimizing your website and content for the major search engines (Google, Bing, Yahoo!, etc.) so that they put your site higher in their rankings.
By being more prevalent on the internet, people will find you!
And while not all sites are designed the same, there are some universal best practices when optimising websites for seo that almost every site seems to follow. That’s why we’ll talk about them here. Read on to learn everything you need to know about what is considered to be “seo worthy.
What is bad SEO
There is no such thing as good or bad seo, it’s just seo! Optimizing your site for search engines is always better than not optimizing your site at all, but sometimes people get carried away with some strategies.
Some strategies are considered white hat techniques that will actually help your website gain exposure and find its audience, while other strategies are seen as blackhat tactics which are deliberately done to deceive the search engines and gain an advantage over competitors.
SEO isn’t very complicated, but there are times when newbies try too hard to “get results” and make things more complicated than they have to be.
How to start SEO
Starting an online business is not easy, it takes time, effort, and lots of resources. Finding the right niche, creating your website or landing page, finding ways to promote yourself, and establishing solid marketing strategies are all very important steps in starting your internet career.
Seo (search engine optimization) is one such way to gain more exposure for your site and get people to visit it. It’s definitely not free, however!
SEO can cost anywhere from $1,000 to $100,000+ per month depending on how much traffic you have and what types of keywords you want to target. This is why most entrepreneurs don’t begin investing their hard-earned money in seo until they at least know how to do some basic things like changing their domain name, installing an optin box, and picking good keywords.
Don’t run into expensive seo rabbit holes that seem too good to be true. Check out our tips below to make sure you’re getting your money’s worth.
Key elements of SEO
A lot of people talk about seo, but few know what it actually means. It is not just about making your website or page livelier. It is much more than that!
SEO (search engine optimization) comes in three parts: keyword research, content production, and marketing to search engines.
Keyword research involves finding valuable keywords related to your business and creating content focused on those keywords.
Content production includes writing an article or series of articles based on your keywords and then editing and revising them until you feel they are good enough to publish.
Marketing to search engines like Google and Bing includes things such as posting comments and reviews on social media sites, investing in paid advertising on their websites, and submitting your site to be indexable by theirs.
Creating a website
SEO is not about becoming popular, it’s not about being seen, it’t isn’t even really about getting more traffic to your site – it’t is all of these things, but it’s most importantly one thing only: earning money via the online channels that your website has available to them!
That sounds pretty straightforward, right? But there are so many different ways to interpret ‘SEO’ that it can sometimes get confusing.
Not every tactic worked for someone else, and while some may work well for you, this doesn’t mean that they are any good. It’s important to know what the term actually means before trying out new strategies.
Here at The Perfect Page we try to avoid using the word ‘seo’ because we feel that it has been overexposed and overused. We prefer instead to use the broader term ‘search engine optimization’ (SEO) or even just ‘on-page SEO’ which we feel is much better defining.
What is off-page seo anyway? That’s another way to say link building! Linking from relevant websites to yours, increasing the popularity of your own domain, and ensuring that both your content and brand are interesting and persuasive are all part of off-page SEO.
Register your website
Finding new readers for your site is one of the most important things you can do to ensure success. Luckily, seo has a lot to offer in that department!
Seo or search engine optimization refers to the process of optimizing your web page content and structure to make yoursite more accessible through search engines like Google and Bing. The better optimized your pages are, the higher your ranking will be!
By using tools such as SEM (search marketing) freebies, you’ll find it easy to begin investing in SEO services.
Invest in good quality SEO
When it comes to investing in seo, there are two main things you will be spending your money on.
The first is domain names and URLs. This includes changing your website’s address or URL, editing any meta tags, and ensuring that your H1, H2, and even HTML titles are all relevant and descriptive.
Your browser (or someone else’s) can sometimes leave behind traces of previous visits which could negatively affect your search engine rankings. You may want to look into removing these trace cookies or clearing your cache from time to time.
That brings us to our second major investment area: content! While having lots of high-quality content on your site is definitely needed to achieve success with seo, making sure your pages load quickly is just as important.
Pages that take too long to load might lose some visitors who choose to visit another site instead because they feel overwhelmed. Or, their browser might crash before giving them enough time to fully appreciate your sites worth!
What is seo optimization?
Seo optimization simply means making your websites more visible to people using search engines like Google and Bing. By doing this, you give yourself a better chance of being found when potential customers use search engines to find what you have.