What Are Your Top 5 Things You Think Is Most Important When Ranking A Website Keywords?
When optimizing your website for search engines, or what we like to call SEO, you will find that there is a lot of talk about keywords and phrases. Some say it’s more important than anything else, while others suggest creating content people are likely to look for.
But what IS important, and how do you know if something is important? There are some key indicators that tell you whether or not a feature on your site is worth investing in.
One such indicator is data. If past performance is any indication of future success, then no, this thing you’re thinking of spending money on — these new shoes you want to buy — probably isn’t going to make much of a difference.
If you’ve been putting off doing things that improve your online presence because you don’t think they’ll matter, give yourself a nudge by checking out whether or not those changes have worked for other similar sites.
In fact, one of the main reasons most websites fail to rank well is due to lack of targeted keywords. So, before jumping into expensive initiatives, take a look at the hard numbers and see if this thing you’ve got your eye on makes sense.
User experience
A key part of any successful website is good user experience. This includes how easy it is to navigate through the site, as well as how appealing the look and feel are to the eye.
Another important factor in ranking a website is making sure that the content is relevant and interesting for users. If the pages contain no information or are too marketing-focused, then people will not want to read them!
You should always keep your audience in mind when writing new content or editing old material. Make sure to think about what things your readers would like to see on the page and add those features. Flashy animations can sometimes distract from giving readers quality content.
It is also important to remember that not every reader has a smart phone or computer access at times.
Content quality
Having high-quality content is one of the most important things to focus on when ranking your website. How well you mix your keywords with good content will determine how successful your site will be.
Content should be written very clearly, and should contain lots of detailed information focused on a specific topic. Relevant content can make the difference between whether or not someone clicks on your page and what kind of engagement they have.
Your content should appeal to your readers and should be something that people want to read.
Conversion rate
Being more thorough with your keywords is one of the most important things to do when optimizing your site for search engines. But how do you know if your website is doing enough to achieve a high conversion rate?
Your conversion rate is simply referenced as the number of people that visit your site from Google or another source, divided by the total number of people who visited your site at some point.
If there are 10 visitors to your site, and six of those people purchased something, then your conversion ratio is 60% (six out of ten). This means that for every person that visits your site, two will purchase a product or service!
Conversion rates over 20% are considered strong numbers. Anything under this range is considered poor performance.