What Are The Top 5 On-page Seo Factors?
SEO, or search engine optimization, is an integral part of any successful website. A strong seo process will increase your online traffic and engagement!
There are several components to consider when optimizing your site for search engines. Some of these components seem very simple, while others can be more complicated. Sometimes there are even mixed opinions about what is considered important in the field.
That’s why it is hard to find clear guidelines on how to optimize your site! That is not a bad thing though, as we have put together a list of the top five on-page seo factors here at SparkTraffic!
We have organized this information into categories such as keyword research, internal linking, content production, etc.
Meta description
A meta description is an essential part of your website’s SEO strategy. This short description will be displayed as a separate box below the article when users perform a search to find your site or add it to their own list of sites they read.
It can influence whether someone clicks through to visit your site, or looks elsewhere for information. Therefore, make sure to update yours regularly to ensure that people are able to describe what you offer!
Meta descriptions should be no longer than 70 characters and contain key phrases related to your business. Make sure to include at least the name of your company and the first few words of each of your products and services.
Loading speed
When loading your website, make sure to only include the needed resources. There is no reason to add unnecessary files or content that you don’t need. This will negatively affect your site’s overall performance and timing is of the essence when it comes to SEO.
We have all been in situations where we open a web page and there are just too many things happening at once. It may look pretty, but it can be frustrating for someone trying to navigate the site and find what they want.
Too much content can also slow down your device’s internet connection which again, hurts your UX (user experience).
Consider how important having an easy navigation system is to people. If necessary, cut out some fluff like sidebars and underlayers that are not essential to the reading process.