Latest PPC News
In this article, we’ll provide the latest PPC news to keep you up to date on all of the key developments and shifts within this rapidly expanding industry.
Google is continuously refining and improving their ads platforms to assist businesses in developing more durable and effective audience strategies. In this article, we’ll highlight some key findings and enhancements made over the last few months.
WordStream
WordStream offers software and services to online marketers to maximize the efficiency of their PPC and SEO campaigns, driving traffic, leads, and sales at lower costs. Its user-friendly PPC management software simplifies campaigns by automating proven best practices for expert-level results in a fraction of the time.
Wordstream’s flagship product, WordStream Advisor, aids businesses in reaching their search marketing objectives through keyword management and research. It also offers analytics tools as well as split-testing options.
WordStream Advisor offers personalized recommendations based on your account data. For instance, its 20 Minute PPC Work Week analyzes your account and suggests actions to enhance it.
Search Engine Journal
The Search Engine Journal (SEJ) is an online platform dedicated to the SEO and digital marketing community. Here you’ll find news, interviews and how-to guides from leading marketing experts around the world.
SEJ also provides webinars and podcasts for digital marketing professionals, hosted by experienced SEJ specialists that can be viewed live or recorded for later listening.
SEJ also provides a free ebook library for digital marketers, featuring how-to information, expert tips and real-world examples that can help you refine your online strategy.
SEJ also hosts the SEJ eSUMMIT, a series of virtual lectures led by SEJ experts on various topics. These events are free to attend and come complete with resources such as PowerPoint presentations and marketing plan templates.
Adcore
Adcore provides a suite of software-as-a-service solutions that utilize machine learning and artificial intelligence to maximize search engine marketing (SEM). This enables users to expand their SEM efforts and surpass their targets.
The company provides a white label reporting platform that enables agencies and business owners to uncover anonymous website visitors with an interest in purchasing goods or services. This data helps identify sales leads and boost conversion rates.
Adcore’s revenue is heavily dependent on a few major customers. When these clients reduce or terminate their working relationships, revenue is negatively affected.
Management must therefore prioritize profitable growth without diluting shareholder value. This requires a strong balance sheet and cutting-edge technology platform.
HubSpot
HubSpot is an all-inclusive inbound marketing platform, providing businesses with a comprehensive set of tools for all business requirements. It enables companies to monitor leads, set up automated workflows, and craft an integrated marketing strategy that can be executed across all channels.
HubSpot helps you build and develop your team with its leadership development program that offers trainings, ThinkSpaces, recognition initiatives, as well as resources for both new and veteran managers alike.
HubSpot is one of the leading CRM platforms, offering companies a powerful suite of features in one convenient place. Its scalable software lets you gradually upgrade and integrate automated sales, marketing and customer service processes as your business expands.
Tinuiti
Tinuiti is a performance-oriented digital marketing agency. It provides services such as search engine optimization (SEO), paid search management (PPC), conversion rate optimization and insight & analytics.
Recent recognition by Microsoft of Tinuiti as both Global Agency of the Year and Partner of the Year is an incredible milestone that underscores their rapid growth over the past five years, which has now increased seven-fold.
Tinuiti has earned Amazon Ads Advanced Partner status, an accolade given to agencies with a successful record of delivering measurable results for clients. Led by former Amazonians with extensive expertise, Tinuiti’s comprehensive Amazon strategy capabilities are tailored to meet all brands’ needs on Amazon.