How Many Stages Are There Of Seo?
SEO, or search engine optimization, is an integral part of any successful website. A well optimized site will consistently rank higher in important search engines like Google, Bing, and Yahoo!
Most people add seo to their marketing plan at the end because they feel that it is something extra that they have to do to gain some ground on the competition. This isn’t necessarily a bad thing, but most people don’t know what parts of seo are actually effective.
There are only two types of seos that really matter-on page and off page. On page seos include things such as making sure your title is interesting, using relevant keywords throughout your content, ensuring adequate internal linking, etc. Offpage seos include things such as finding and developing backlinks from reputable sources.
This article will go into more detail about each stage of seo and how crucial they all are for success.
Search engine optimization (SEO)
SEO is one of the most popular strategies to achieve success with online content marketing. It’s an ever-changing process that always has new things you can do to improve your site’s performance with search engines (aka, bots).
There are actually five different stages in any successful SEO campaign, which makes it seem like there are not so many steps. But what people don’t realize is that some parts of the process have only one stage to them!
That means there’s just one way to get through this phase.
Search engine rankings
The term “search engine optimization” (SEO) is typically defined as the strategies used to optimize your website or web page content for search engines.
But what most people don’t realize is that there are actually multiple stages in achieving an adequate SEO score.
The first, and arguably one of the most important, is establishing a strong domain name. This includes picking a catchy URL, editing it to be relevant and descriptive, and securing all necessary extensions like.com/.net/etc.
Next comes indexing or submitting your site to major search engines such as Google, Bing and Yahoo! Using their built-in tools, they will check how well you have optimized your pages and add points according to those optimizations.
These include things like ensuring each new piece of content has an appropriate meta description and rich snippet, using keywords in the proper places and making sure your HTML and CSS are valid and accessible for users across different browsers.
On-page SEO
While off-page SEO deals with other factors to influence your search engine rankings, on-page SEO is about optimizing your pages for the search engines. This includes ensuring that your website has an easy to navigate structure, using appropriate keywords in your content, and changing or deleting irrelevant content.
There are two main types of on-site optimization – internal and external linking. Internal links refer to references to another page or site within your own domain, while external links refer to sites outside of yours.
By being linked to from various sources, your website will increase its ranking in search results.
Off-page SEO
Another very important part of search engine optimization (SEO) is what we call off-page SEO or external links. This includes things like submitting your article to other websites for publishing, creating and curating helpful content on your site that will link to yours, and leaving comments on sites related to yours to create interest in their articles.
By doing these things, you are enhancing the reputation of the website they linked to you, which makes it more likely others will connect with them. An online platform such as Youthourself can help you do this the easy way.
This also applies to linking out to similar, competing sites to draw attention and links to yours.
Reputation management
Another term for “SEO” is reputation management, which refers to improving your online presence to boost their value and marketability. This includes things like changing your username or profile picture on social media sites, editing past comments you wrote, creating new accounts to take over yours, and restructuring your internet persona (by choosing appropriate usernames and profiles).
In fact, it is almost always better to do these things than to stay in silence because they will eventually be found and noticed!
Once something bad happens that people find through search engines, people will make assumptions about you. For example, if someone finds out that you said racist things, then people may assume that you really are a racist. If this is the case, then they will probably believe false information about you instead of giving you credit for being able to hold your tongue.
This can have very negative effects on your career and personal life. Online reputations seem to spread quickly, so try to spend time on putting up positive content and keeping an eye on what others are saying about you.
Social media marketing
While SEO is about optimizing your website and promoting it through various channels, social media marketing (SMM) includes keeping up with all of the accounts you’re invested in online.
This includes posting content consistently, engaging in conversations, and responding to comments and messages people leave for you. An experienced SMM professional will know how to maximize your account settings, design templates, and overall effectiveness!
Most SMM professionals have at least one other person they work with or are directly supervised by another individual. This team member typically reports back to their manager every few days, if not every week, making sure everything is going okay and that nothing has gone wrong.
In addition to providing feedback, this employee makes sure the other materials and tools needed to do their job are easily accessible and working properly as well.
Content marketing
The term “content” has morphed many times throughout history. Originally, it referred to something you could put in a vessel and drink — like wine or milk.
In the digital era, content is anything that communicates a message and is consumed by viewers. Websites and blogs with rich content get more attention than sites that are sparsely decorated or have little information other than a title and an arrow pointing down.
Content can be funny, interesting, educational, entertaining, motivational, inspiring, credible, etc. It does not need to be any one thing, but it should always promote a goal or action.
Some refer to this as bait and switch technique because what they get is motivation to take action after reading about the benefits of taking said action. This creates a lasting effect on them.
Content comes in various forms: articles, videos, ebooks, etc. And yes, some content is better than no content at all! Having some content can help people determine if your site/business is real or fake.
Email marketing
While not considered part of the search engine optimization (SEO) process, email is an integral piece to achieving your online business goals.
Email marketing is one of the most effective ways to promote your product or service and grow your audience. It’s also a cost-effective way to do so as you can create free accounts that allow you to experiment with designs and strategies without investing too much money at first.
The best place to start experimenting with this medium is by sending out promotional emails to your existing audience. If people are already listening to your messages, they’re more likely to respond positively when you send them something new.