Seobaleno

This day in search marketing history: February 11

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more. Source

Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more. Source

In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget. Source

Monitoring reviews is a must for businesses with an online presence. Here are a couple of tools to include in your local SEO toolkit. Source

Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview. Source

Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more Source

While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO. Source

Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well. Source

Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines. Source

Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it. Source