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Media SEO emphasizes content as a key element in driving traffic to websites. Whether it’s evergreen for an extended audience or breaking news that draws in instant viewers, content plays a significant role in guaranteeing a website’s success.
Meta title and description
Meta titles and descriptions are essential components of search engine optimization (SEO). Users typically see these tags when typing a query into Google or other search engines, so it’s important to pay attention to what these tags say about your business.
A well-written meta description will capture the attention of potential customers and entice them to click on your page. It gives them a concise overview of what information can be found on your site and why they should click.
Though meta title and description impact rankings less than expected in recent years, they still matter. Their primary purpose is to increase perceived relevance and user engagement – both of which can help you rank better over time.
Image optimization
Image optimization is a technique that improves website speed, boosts SEO rankings and enhances user experience. This can be accomplished through resizing images, caching them or compressing their size for faster loading times.
In today’s fast-paced world, users expect websites to load quickly. Studies reveal that web pages that take more than 3 seconds to load experience a 24% bounce rate and reduced conversions.
To avoid this issue, use the correct image formats. JPEG, PNG and GIF files provide superior quality at minimal file size.
Additionally, adding alt text (alternative text) to your images is essential for screen readers and search engines to distinguish what they are and what they do. Doing this helps search engines determine if your pictures are pertinent to a certain keyword.
Backlinks
Backlinks are an integral factor in search engine optimization (SEO), and search engines like Google have been using them to determine rankings since their inception. Unfortunately, obtaining high quality links can be challenging.
When researching backlinks, it’s important to take into account the domain authority and topical relevance of referring domains. These metrics indicate whether a given website is trustworthy and authoritative.
High domain authority signals that a site is an industry leader or recognized resource on a particular topic. This increases your credibility and improves ranking in search engine results.
Headline writing
Headline writing has long been a critical element of news and SEO strategy. These headlines act as the initial point of contact between readers and an article, as well as having an impact on how well that article ranks on search engine result pages (SERPs).
Writing great headlines requires understanding your target audience’s language and using a tried-and-true structure that grabs their attention while offering value. There are numerous formulas for success, but the most successful ones speak directly to their needs.
The most typical approach to headline writing involves using one primary keyword or phrase and one or two secondary ones. This helps avoid keyword stuffing, which Google strictly prohibits and can result in lower quality scores.
Content URLs
Content URLs are unique identifiers for pieces of web content, like images or videos. They appear in the address bar of a search engine’s results page and serve to locate resources within a computer network.
Google Discover remains an important platform for news publishers to engage with millennials and Gen Z. To maximize success on this channel, double down on entity optimization as well as image and video optimization (including in vertical format). Make sure your website architecture reflects the areas of topic authority you are demonstrating and that you’re socially present in Google SERP featured networks; doing so can help boost organic rankings. Stay informed of the latest SEO news and tactics by subscribing to Search Engine Land’s daily newsletter.