SEO Update News – How Google Algorithms Are Evolving
Stay current with SEO update news to understand how Google algorithms are changing. From articles to tactical tutorials, this is your source for all things search engine optimization related.
Multiple tools showed massive fluctuation in rankings around February 1st (MozCast reached an all-time peak of 116degF), suggesting this may have been a core algorithm update.
March 2023 Core Update
Spring has arrived and with it comes Google’s March 2023 Core Update. As with previous updates, this one aims to reward websites that meet E-E-A-T standards by producing high-quality content that offers excellent user experiences while targeting spammy or black hat SEO tactics.
Industry chatter suggests this could be an important algorithm change that has the potential to influence search rankings and website traffic. Semrush and RankRanger both noted volatility in their data; one expert even speculated that this core update may have been more significant than September’s one.
April 2023 Core Update
SEO professionals have reported significant search ranking fluctuations across different industries. Google may have implemented another unconfirmed algorithm update which has caused major dislocation in SERPs. Ranking tool tracking tools have captured these fluctuations while SEOs have reported significant shifts in their traffic volumes.
Google’s core updates tend to demote websites using black-hat tactics to manipulate search rankings, while this particular update targets websites with shallow reviews that don’t help users make informed purchasing decisions. As expected, this review update should have more of an effect than other core updates.
June 2023 Core Update
Google recently unveiled their June 2023 Core Update as an algorithm update, designed to increase search quality by prioritizing relevancy and value.
The update primarily targets websites with multilingual or transliterated titles, product reviews and multilingual translation services; its goal is to more clearly distinguish high-quality, useful content from spammy material.
As with other core updates, this one may take several weeks to fully roll out. SEOs should keep an eye on their SERP results in order to see how the change impacts them; in the meantime they should continue producing high-quality content that answers search intent.
July 2023 Core Update
As with other core updates, the July 2023 Core Update seeks to recognize websites that provide valuable and timely content, as well as encourage marketers and website owners to continue producing high-quality pieces and track their performance over time.
Google has also implemented changes that reward sites that produce product reviews by including benefits and drawbacks of products in their content, while simultaneously differentiating between product review sites and transactional pages.
Google’s core update aims to enhance their understanding of search queries and how web pages respond to those searches, with implications across all kinds of sites and search results, regardless of their location or language.
August 2023 Core Update
The August 2023 Core Update is an algorithmic change intended to refine Google’s search engine and deliver high-quality results for searches conducted worldwide.
This update was introduced in order to combat webspam and low-quality content. Furthermore, it prioritizes pages which offer relevant, original content which satisfy user intent.
As with any core update, SEO marketers must monitor the performance of pages affected by it closely. Some changes may only be temporary and reverse after full implementation is completed; others could cause permanent adjustments that require prompt action to restore.
September 2023 Core Update
An imminent core update from Google provides the perfect opportunity to review your content strategy and content team. Core updates involve significant adjustments to their search engine’s algorithm that cause significant fluctuations in rankings.
These updates aim to enhance the overall quality of Google SERP results, rewarding websites that adhere to E-E-A-T principles and produce high-quality content while penalizing those that employ black hat SEO strategies. These updates aim to improve Google’s SERP results in general.
SEO specialists may not be able to use magic wands, but they can assess content to make sure it remains user-focused and relevant.
October 2023 Core Update
Google makes frequent and substantial updates to its ranking algorithm, known as core updates.
On March 15, Google released the first major core update of 2023. These updates aim to enhance search results while prioritizing content and user experience.
SEO practitioners should monitor metrics and utilize a four-step plan in order to avoid negative consequences from this change.