SEO News 2022 – How Google Updated Its SERPs in 2022
SEO is constantly shifting due to Google’s frequent SERP tests and constant evolution; keeping up can be hard!
One such change is Accelerated Mobile Pages (AMP). Created by Google as an open source framework that offers search advantages to news and media websites, its adoption by SEOs has proven controversial.
Long-form content
Long-form content marketing is an effective marketing strategy that entails producing in-depth information for online audiences. While creating it often takes more time and effort than short-form pieces, long-form can attract search engine traffic more effectively while helping establish authority and trustworthiness in your industry.
Content length depends on your audience and their intent to purchase from your business. Tools like Google Analytics can help you learn more about how visitors engage with your website – such as monitoring how long visitors spend browsing or setting up events to measure how engaged people are with specific pieces.
Conduct regular competitor analyses to help gain a better understanding of your target audience. Doing this will allow you to see the types and lengths of content your competitors are creating; as well as giving insight into your own pieces. Performing competitor analysis also gives an indication of where there may be gaps for improvements when it comes to length of pieces created by yourself or others.
AMP
AMP is an open-source framework that makes web pages load faster while also giving news and media websites certain search advantages. While this framework might sound ideal for slow websites, AMP conversions have had mixed results in terms of SEO community success – some adopters eventually returning back to non-AMP pages altogether; furthermore two Google updates in 2022 caused much frustration for website owners and SEO specialists alike.
This month’s roundup of SEO news and discussions covers what link builders think of Google’s recent comments that links may become less essential in the future, the latest case studies and guides covering some of the hottest topics, new ways of using AI to get traffic, as well as an in-depth guide for determining if it’s worthwhile buying backlinks.
Passage indexing
Google’s Passage Indexing feature enables pages to rank for queries based on their content and improve long-tail, question-based searches by ranking pages based on their relevance to these queries. It aims to improve search results for longer tail searches.
Splitt explained that the new algorithm works similarly to Google Featured Snippets; specifically, by locating paragraphs of text within pages which then serve to answer user queries – providing high-authority websites an advantage over lower authority ones.
Google recently shared its new language processing model known as SMITH that will aid its algorithms in better comprehending passages on websites, thus improving search results for questions and long-form content.
One of the key components of passage indexing is maintaining an efficient content structure. To help Google assess how well your content satisfies search intent, divide it up into multiple sections with heading tags for easier organization. Doing this will give Google an indication of its depth.
Link building
Link building involves the practice of gaining backlinks from other websites to yours or blog, which can increase visibility and boost its rankings in search engines. When engaging in link building activities it is essential that appropriate tools and techniques are employed so as to produce high-quality links that appear natural and authentic.
One effective strategy to gain links is publishing visual content that people want to share, such as static visuals or interactive media. You could also compile a curated list of links and include them in blog posts or social media posts.
Submit press releases to local news websites and journalists through HARO; just remember not to request evaluation or link exchange in exchange for goods as this would breach Google’s Webmaster Guidelines. Rather, show genuine interest in their topics while adding real value.