SEO News 2017 – How to Get Your Website to the Top of Search Results
SEO (search engine optimization) is the process of increasing your website’s online visibility. With billions of searches happening daily, optimizing your news website to make content visible to these users is essential for success.
With so many SEO updates and trends occurring each month, it is essential to stay abreast of everything that can impact your site’s ranking. In this article, we’ll look at five SEO trends you should watch out for in 2017.
1. On-page optimization
SEO (search engine optimization) is one of the most efficient methods for expanding your business online. Reaching the top of search results is your quickest route to reaching new customers and driving traffic to your site.
On-page SEO is the practice of optimizing the content on your webpages to boost their rankings in search engines. This involves tweaking title tags, descriptions, URLs and internal links.
Selecting the correct keywords and placing them strategically throughout your page is one of the most essential on-page SEO tactics you can implement. However, be mindful not to overdo it.
Google’s algorithm is constantly in flux, meaning your on-page SEO must also adapt. In other words, focus on user intent and what users are searching for when they type in a query.
2. Meta title and description
Meta title and description are essential elements of your website that impact search engine ranking as well as click-through rates. To maximize both, optimize them for relevant keywords.
Meta titles are one-sentence summaries of what a page is about that appears beneath the URL on search engine results pages (SERPs). It should be written in such a way that draws in visitors and encourages them to click-through to your site.
Meta descriptions don’t have to be lengthy; they should include key details like the author and publication date of an article or product page, as well as include key keywords that accurately convey what the page contains.
3. Image optimization
Image optimization is an integral component of search engine optimization and can have a major effect on the success of your website. It’s an easy process that helps you achieve higher rankings in Google Images and enhance overall web performance.
Image file size plays a significant role in page load time. Minimizing file sizes and optimizing images for faster loading times can significantly improve user experience by leading to better resolution and clarity of visuals.
SEO-friendly alt text (image description) is another essential aspect of image optimization and helps search engines comprehend your content. Ensuring that your image alt tags contain relevant keywords without appearing spammy is essential for improving on-page SEO and higher search engine rankings.
Image optimization not only impacts page load speed and the health of your site, but it can also have an impact on conversion rates. Utilizing CDNs, using browser caching or selecting “lazy loading” are all ways to significantly reduce loading times for visitors on your page.
4. Backlinks
Backlinks are an integral component of SEO news 2017. Not only can they boost your website’s SEO ranking and drive more traffic to it, but they can also direct potential customers or clients towards your site – leading to greater conversions and sales.
Backlinks from sites of high authority can greatly enhance the credibility of your own site, and are especially advantageous when influential publications in your industry link to it and recognize your work.
Quality backlinks are essential in 2017 for SEO news, as they demonstrate to search engines your site is valuable and useful to users. To attract these links, create content which is pertinent, captivating, and beneficial to your target audience.
Quality backlinks are the best way to increase your domain authority and boost visibility on search engine result pages (SERPs). Although they’re not easy to acquire, focusing on sites with high domain authority that provide credible sources of information can make all the difference in obtaining these valuable links.