SEMrush News
SEMrush has earned a solid reputation as an all-inclusive digital marketing platform. It offers an impressive range of tools suitable for both small and large teams alike.
Semrush stands out for its community. It actively solicits feedback from industry experts and uses that insight to improve its product.
Semrush Acquires Traffic Think Tank
Semrush (NYSE:SEMR), a provider of online visibility management SaaS, recently announced the acquisition of Traffic Think Tank. This acquisition is expected to further bolster Semrush Academy – its online learning program – with this addition.
TTT is a marketing education company and community, providing premium content created by and for marketing and growth leaders. With over 300 hours of educational videos and on-demand courses available, TTT provides something for everyone.
Slack also hosts a members-only community that reached nearly 1,000 members in 2020.
Matthew Howells-Barby, Nick Eubanks and Ian Howells have joined Semrush as co-founders alongside several additional consultants to continue driving the growth of the Semrush community by creating original content for the Academy as well as continuing to engage in TTT community discussions.
This is an excellent illustration of how strategic acquisitions can be key growth drivers for a company. Additionally, it demonstrates how companies can use their acquisitions to enhance their product offering and reach their desired audience.
Semrush Acquires Wix
Wix is an outstanding platform for building, managing and expanding your digital presence. It provides website builder and ecommerce tools as well as SEO and marketing tools.
Wix’s platform is user-friendly, enabling you to build professional websites without needing coding. Its drag-and-drop website builder is versatile with grid lines that help arrange site elements symmetrically on screen.
Additionally, this in-platform social media tool enables users to post a variety of multimedia files – text, photos and video – which can then be shared across channels like Facebook and Instagram.
Semrush’s integration with Wix allows its users to access SEO keyword data directly from their dashboard, giving them the power to identify pertinent keywords for their website and boost its rankings in search results.
Semrush Acquires Moz
Semrush and Moz are two of the premier SEO tools on the market today, providing keyword research, competition analysis, and overall search engine optimization (SEO).
These tools come with their own Keyword Explorer, which generates keyword suggestions based on metrics like monthly search volume, difficulty and organic CTR. Furthermore, they offer an on-page checker to analyze your page and offer actionable suggestions for improvement.
Semrush offers a more powerful link building tool, featuring links from various sources and even providing an email address for direct communication with websites. This makes Semrush the superior option when it comes to link building.
However, both products have limits to the number of projects you can create — meaning you’ll need to leave some slots free if you want to perform more ‘ad hoc’ link building and site auditing work. This becomes especially pertinent if your agency or team requires access to these tools on a large scale.
Semrush Acquires BuzzSumo
BuzzSumo is a content marketing tool that assists marketers in discovering topics, keywords and influencers pertinent to their business. Additionally, it tracks the performance of their content based on shares and engagement on social media channels.
Semrush’s acquisition is an impressive step that will benefit both current and future digital marketers. It provides them with a wider audience, as well as more tools to offer their users.
Semrush offers a comprehensive suite of SEO, PPC, content and social media marketing tools to complement BuzzSumo’s offering. As such, it has become one of the most sought-after and widely utilized marketing toolkits available on the market.
Its comprehensive backlink and keyword metrics make it an invaluable asset for link-building campaigns. Plus, you get a detailed view of your competitor’s online visibility and marketing strategies – making this tool indispensable for any digital marketer!