New Google SEO Update 2019
Google’s search algorithm undergoes daily changes. While many go undetected, some stir up discussion in the SEO community.
Around June 2, Google released an update that sought to increase domain diversity in search results. According to several SERP monitoring tools, there had been days of ranking volatility following this change.
Mobile-first indexing
Mobile-first indexing refers to the practice by which Google primarily crawls and indexes your site’s mobile version of content instead of its desktop counterpart. This shift is crucial, as more people are accessing the web through their smartphones.
The new index could drastically alter how search results appear for mobile searches, potentially having a major effect on your SEO strategy.
Before the new index goes live, you should ensure your site’s mobile page content matches desktop pages and it loads quickly. Tools like BrightEdge ContentIQ can help test this for you by testing mobile usability and performance on a virtual device.
Schema mark-up
Schema mark-up is an element of microdata that helps search engines better interpret the content on your website. Additionally, it boosts your site’s overall visibility and ranking in SERPs.
Google uses structured data to categorize and display relevant results when users search for specific terms. This provides them with easier access to all the information they require.
Schema markup allows your site to appear in rich snippets and knowledge panels on search engine results pages (SERPs). These results are more informative and visually appealing than traditional search results, which can improve both brand visibility and online reputation.
However, there isn’t any conclusive proof that schema markup has an impact on organic rankings. Nonetheless, it can definitely increase clicks from search traffic, so taking the time to implement it on your website is definitely worth taking.
Local SEO
Local SEO is the practice of optimizing your business for local search queries. The aim is to have your name, address and phone number (NAP) appear prominently in Google’s results when someone searches near you.
Additionally, local searches take into account factors like Google My Business listings, citations and review signals that can impact your ranking.
Traditional SEO factors still play a role, but there have been several modifications to how these ranking signals function in local search.
For instance, the new algorithm takes into account a location-based proximity factor. This means that if you live in San Francisco and need a plumber, local results will appear for businesses within a certain distance of your house.
Quality content
As a business owner, you understand the significance of having quality content on your website. Not only does it engage your visitors but it can also motivate them to take the next step.
Once upon a time, SEO was all about stuffing as many keywords onto a page as possible. Today however, it’s all about content. Google has altered their ranking algorithm in order to focus on helping people find information relevant to their search.
High quality content often ranks higher in search results, and the new Google SEO update 2019 emphasizes this point and how you can ensure your site’s material is of the highest possible standard.