Moz Top 10 Newsletter
Marketing newsletters are an effective way to keep your audience engaged. Not only that, but they can also assist in reaching your company’s objectives and increasing conversions.
No matter the size of your business or brand, having a newsletter that keeps customers engaged and encourages sales is essential. Here are some of the best marketing newsletters to get you started.
The Moz Top 10
Moz is one of the top SEO companies on the web, making it easy for marketers to stay abreast of digital marketing news. They offer their Top 10 newsletter, a free semi-monthly publication featuring expert-curated articles from their team.
This newsletter contains helpful tips and tricks for optimizing your website SEO and digital marketing initiatives. The articles are organized by subject matter, so you can stay on top of the newest trends in search engine optimization while discovering new ways to enhance your business.
This newsletter includes articles that address the latest Google algorithm updates, how to rank #1, a guide for Google indexing and more. Plus, you’ll have access to links to the company’s blog posts and other resources as well.
This newsletter has an intriguing name, with eye-catching gifs and animations. Sent out every two weeks, the content marketing newsletter explores how content marketing can benefit your brand.
Moz Pro version offers a host of helpful tools, such as a web explorer and social media mentions tool. Plus, its spam analysis feature detects Google penalties and displays red flags accordingly.
The Daily Skimm
The Daily Skimm is a daily digest of breaking news stories explained in an accessible, humorous manner. Its consistent brand voice keeps readers engaged with the content.
TheSkimm’s newsletter, targeted at urban millennial women on the go, provides readers with a fast and effortless way to stay current on current events. Cofounders Danielle Weisberg and Liza Zakin have prioritized meeting their readers where they are at: urban millennials who are busy but not necessarily out of touch.
They’ve designed a newsletter that not only offers the newest headlines and current events, but also includes quotes of the day and trending books to read. Furthermore, it covers information on apps to download and television shows to watch.
This carefully curated list of articles and resources makes it a great option for those seeking the latest marketing strategies and SEO advice. While it lacks some bells & whistles like other email newsletters on this list, its readers get what they need: content that will drive more traffic and sales.
National Geographic’s email, on the other hand, engages its subscribers with stunning visuals and asks a question that inspires them to consider our planet or plastic waste. It makes an impassioned case for clicking the call-to-action which could potentially save our planet, and concludes with an eye-catching image sure to capture their attention.
Harvard Business Review
Harvard Business Review is the go-to source for smart management thinking and ideas that are essential for today’s global business leaders. With articles on innovation in the corporate world, challenges faced by senior managers, practical advice on improving performance, driving organisational change and realizing major gains for your business, this magazine provides invaluable guidance to anyone aspiring to improve their managerial abilities.
HBR, based in Brighton, Massachusetts, publishes six times a year and caters to senior managers with expert insights derived from years of study and experience. Topics range from leadership and organizational change management to negotiation, strategy, operations management, marketing management and finance management – all written with care by experienced writers with deep insight.
After World War II, HBR focused on cutting-edge management techniques used by large corporations like General Motors. As a result, it became an influential magazine for decision makers. Later in the 1980s, Theodore Levitt joined as editor and opened up HBR to a wider audience.
Harvard Business Review also features Idea Watch, which highlights new ideas in business. These concepts tend to be data driven and highly visual. Furthermore, they include a section called “Defend Your Research,” which encourages researchers to communicate their work clearly and concisely for readers’ understanding.