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Local SEO Toolkit

Posted on by chris

An SEO toolkit is an invaluable resource to optimize and boost website performance, with tools designed specifically to monitor local search rankings and analyze competitors’ performances – as well as help make informed decisions.

Answer the Public is a fantastic tool for quickly spotting new opportunities to rank for “People Also Ask” queries, while simultaneously creating content ideas relevant to these queries.

Google My Business

Google My Business is a free tool designed to help businesses manage their presence online using search engines such as Google and Bing, while connecting with customers and improving local SEO. The dashboard gives information on the number of direct and discovery searches as well as people who have seen your listing on maps.

Optimizing your GMB profile requires regularly adding valuable content, including answering user inquiries and offering solutions to problems. Google allows you to post photos and videos onto your profile; however, you should take caution in using this feature since doing so violates their Terms of Service agreement.

GMB optimization requires optimizing reviews as one of the primary ranking factors on Google, making them even more essential to customer retention and growth. A system should be in place that encourages reviews from both past and current customers alike.

Google Maps

Google Maps is a free location-based service that enables users to geolocate their current position, calculate routes and view street level appearance of places using Street View. Utilizing it for your business can increase its local visibility and organic search rankings; to do this, focus on local SEO techniques that implement strong citation strategies as well as on-page optimization strategies.

Local SEO includes various strategies designed to help a business appear prominently on local map packages, including optimizing Google Business profiles, claiming and verifying listings, using rank monitoring tools to track performance and managing rank monitoring tools to monitor rankings.

Google Maps has become an essential navigational tool for many consumers, making Google Maps essential to consumer lives. Therefore, it is vital that your business remains visible on Google maps and is featured within the local 3-pack. To accomplish this goal, invest in a Google Maps marketing SEO strategy.

Google Images

Google Search provides users with web pages featuring text content, but also allows users to search images directly from its search box. Drag an image directly into the box or hold down on it from desktop browser to initiate process; on mobile you can use Google Lens feature for image or screenshot search.

Optimizing images for local SEO means adding latitude and longitude coordinates as tags, along with NAP information as meta data tags. GeoSetter (only available on PCs) is one of the Best Kept Secrets of SEO tools that makes this easy.

Other important aspects of image optimization include creating descriptive alt text to inform search engines about what an image contains, and choosing an original file name (IMG_722019 isn’t ideal, so check out Mindy Weinstein’s list of 41 Free Websites to Find High-Quality Images to improve your game).

Google+

Modern consumers begin their buying journey online, and it is critical that businesses remain visible at this crucial moment. Utilizing effective local SEO tools can help your organization increase online visibility and target new customers who reside nearby.

Google+ can help improve local SEO by helping search engines locate and verify your business information in online searches. Furthermore, this platform also lets you monitor reviews and build up your Google business profile.

Moz is a widely respected name in SEO, and they’ve created an innovative local SEO tool to accelerate your local marketing initiatives. Their tool includes features such as website rank tracking and local citation building; plus it features an intuitive user interface with short explanations for its various features. Plans start from $14/month per location for their plans with white labeling available for agencies.