Google New SEO Update 2019
Google frequently updates its algorithms, which in turn affects its capacity to serve relevant results. When making this decision, they take into account factors like page content, link quantity and quality, keyword relevance, page display size etc., all of which influence what pages will appear in search engine results.
Google algorithm changes often go undetected and without warning, but some changes have been known and declared to cause major impacts on rankings. Being informed of these updates helps you avoid potential pitfalls and guarantees your site is optimized for maximum performance.
1. RankBrain
Google uses several algorithms to enhance their search results, including RankBrain. This machine learning system interprets unfamiliar and unique queries in order to provide users with more pertinent outcomes.
Additionally, it works to enhance local search results by combining intent with location targeting.
Therefore, your web page and SEO strategies should be tailored towards user search intents rather than simply individual searches.
RankBrain uses the searcher’s query, location, current trends and user search history to determine the most pertinent results for that particular user. Therefore, you must ensure your content is helpful and provides what they are searching for.
2. Knowledge Graph
Google uses The Knowledge Graph, a database of facts, to answer search inquiries. This data may include details on celebrities, landmarks, sports teams, movies, geographical features and more – all available to searchers via the company’s search engine.
Google uses graphs to rapidly and efficiently answer your query, as well as provide information about other people, places, things or events without needing you to click around or type endlessly into the search bar.
Google’s Knowledge Graph is an integral element of its 2019 update, but how can your site get included?
3. Mobile-first index
Mobile-first indexing is the process by which Google crawls and analyzes your website to produce search engine results. This new algorithm gives priority to the mobile version of your site over its desktop counterpart, potentially impacting how well it ranks for relevant searches.
Therefore, it’s essential to maintain your content and other page elements as similar as possible between mobile and desktop versions of your site. Doing this will help prevent any issues with the new mobile-first indexing rules.
4. Mobile Speed Index
Mobile Speed Index is a new metric in Google’s algorithm that measures page loading time for mobile users. This metric is important because it helps Google prioritize pages that offer users an improved mobile experience.
Mobile site speeds tend to be much slower than desktop ones, which can negatively affect your website’s conversions. That is why it is essential to optimize your site and make it as fast as possible.
5. Images
Google recently revised their Images algorithm, favoring pages with searchable images higher up on the page. This should improve your website’s visibility in search results.
Google has historically prioritized text-based searches. With this update, it will also give preference to pages featuring images from reliable websites.
These updates offer your business the unique chance to stand out and boost its search result rankings. Crafting unique visuals that relate to the content you’re sharing is an excellent way to do this!
6. Video
Video content marketing is becoming a critical element of online content marketing. It can be an effective means for increasing brand awareness, generating leads, and converting sales.
Google regularly updates their algorithms to stay abreast of the most recent advancements in SEO. These changes aim to enhance search result quality and create a superior user experience.
The latest update aims to enhance site performance across all browsers and devices. This means websites must be designed with speed, accessibility, and usability in mind.