Ecommerce SEO Trends to Optimize Your eCommerce Site
Optimizing your eCommerce site for SEO is key to staying competitive in today’s marketplace. By aligning your ecommerce SEO strategy with current trends, your rank higher in search queries and attract more traffic to your website.
Long-form content can help enhance your ranking and domain authority, and should also focus on optimizing homepages and product pages for search queries.
1. Voice search
Voice search has revolutionized consumer use of ecommerce websites and forced businesses to adapt their content for this new form of search.
Voice search technology differs significantly from traditional searches conducted via desktop and mobile browsers; voice searches instead utilize smart speakers, smartphones, car dashboards and other devices with built-in microphones for an organic conversational search experience. As a result of this method of searching information more comprehensively.
These devices have quickly become the norm, with estimates suggesting one in four American adults own one by early 2020. Although this trend is relatively recent, its growth shows no sign of abating; voice search already surpassing traditional searches.
Optimizing a site for voice searches requires adhering to SEO best practices and writing conversational-style content that resonates with voice assistants. Long tail keywords and featured snippets tend to be at the heart of most voice search queries that get answered by these voice assistants.
2. Schema markup
Schema markup is an HTML code that helps search engines better comprehend and display information about your content on SERPs. Proper usage of schema markup can give your website a competitive edge and bring more eyes onto its message and brand.
Your choice of schema markup depends on the content on your website; for instance, ecommerce stores can take advantage of product schema to increase their visibility in search results by showing product images, descriptions, SKU numbers, review ratings, prices and availability information.
Content that could benefit from schema markup includes recipes with additional instructions or company knowledge panels when searched, such as organization schema. Applying schema markup to these pages could capture featured snippets in SERPs that display prominently and increase click-through rates by up to 20%.
3. Mobile-friendly websites
As people spend four or more hours each day clicking, swiping, and tapping their smartphones, it’s no secret that having an exceptional user experience for your online store will lead to higher engagement and sales. A mobile-friendly website displays content correctly on smaller screens without zooming or awkward layouts that make content hard for people to read.
Pop-ups on your mobile website should also be avoided to prevent users from becoming frustrated. Furthermore, including a clickable phone number will allow your visitors to quickly contact you without hassle or delay.
Google offers a free tool that lets you test the mobile friendliness of your website and provides feedback as to whether it passes or fails; should it fail, redesigning to become more mobile-friendly is required.
4. Personalized search
Personalized search enables users to tailor their results and enhance the overall user experience, by taking advantage of AI and machine learning technologies that understand context of user queries and display relevant products or content.
Personalized SEO has become an essential element of eCommerce sites, with businesses using schema markup, optimizing for voice search optimization, using long-tail keywords, building mobile-friendly websites and taking advantage of AI/ML advances to increase online visibility and search engine rankings – leading to more traffic and sales for their business.
Although the future of SEO remains unknown, it’s essential that eCommerce businesses keep abreast with current trends to remain competitive against their rivals. By following these eCommerce SEO trends for 2023, eCommerce businesses can boost website performance while ranking higher on search engine result pages (SERPs). This will bring more visitors and increase sales.