Learn SEO
Image SEO: How to optimize your alt text and title
Alt text improves the SEO and accessibility of your website. This article explains how and why you should optimize these attributes. Source
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Learn SEO
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users. Source
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Duplicate content: Causes and solutions
You might have duplicate content issues without even knowing it! Discover the common causes, and how to identify and fix them in this guide. Source
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Ranking data during the December 2022 Google helpful content update
The data providers sent us data looking at the Google Search results over the last couple of weeks. Source
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How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it. Source
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Microsoft to go fully live with new Bingbot user-agent change
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month. Source
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Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO. Source
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GA4 now lets you recreate Universal Analytics audiences, and personalize
The new features help make the transition into GA4 much easier. Source
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Learn SEO
What’s The Most Important Aspect Of On Page Seo To You?
When it comes down to it, there is one major factor that impacts how well your website ranks in search engines. That factor is your introduction or content for the page you are linking to. What I mean by this is if your web page’s goal is to draw readers to another site, then the
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Why Google Shopping is a Powerful Platform for E-commerce Businesses
For businesses that are not using the Google Shopping platform, here are some convincing reasons why they should. Source
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