January 31, 2025
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting. Source
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Google’s marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels. Source
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Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape. Source
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This comes a week after Google expanded enforcement of this policy in Italy, Spain and France. Source
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Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success. Source
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Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem. Source
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One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play. Source
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Boost your online sales with Marketplace SEO. Learn how to optimize your product listings to rank higher on search engines and increase your visibility. Source
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Enhance your website’s performance with an effective SEO roadmap. A structured SEO plan can help increase visibility in search engines. Source
READ MORELearn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025. Source
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