Why is hyperlink swapping bad search engine marketing practice?

Link swapping, or reciprocal linking, is usually regarded bad search engine optimization practice for a number of reasons: ### 1. **Lack of Genuine Value** Link swapping frequently entails exchanging links purely for the sake of boosting SEO, rather than for providing real value to clients. Search engines, particularly Google, intention to prioritize content that genuinely reward clients. Links that […]
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