Which Of The Following Are 4 Stages Of Seo?
SEO, or search engine optimization, is the process of optimizing your website’s content to make it show up in searches more frequently (and hopefully higher up in the results).
It’s kind of like what people do when they go grocery shopping – they look through various stores to find the best deal on an item before buying it. By having better deals, you create a sense of value for the product, which helps them sell more of it.
The same goes for the internet! By having good information, products, and services, you create a feeling of “I should buy this because it seems very legit”, which creates a perception of value around the product.
That value then gets transferred onto whatever company makes the product, creating a potential sale for them. A lot of companies rely heavily on this theory by using social media to promote their products.
There are several different types of seo, but the three main categories are link building, keyword research, and content marketing. This article will talk about each one individually.
First stage: Create an informative website
The first stage of SEO is creating a great looking website that contains content people want to read! Your site should be full of interesting information that people will seek out.
Your content should be written with your audience in mind. When writing, think about what types of articles their competitors are producing and do something similar but better.
Your article might state how to make sure your dog does not get overheated during summer days or how to prevent your hair from breaking due while swimming.
These are two very popular tips that most people know, so they would find this useful. Make sure to write solid information and include examples and pictures where appropriate.
By having high quality content, you increase the chance of your readers leaving comments and sharing the article – which is one way to get more traffic to your page.
Second stage: Use SEO to get visitors
The second stage is to use search engine optimization (SEO) to bring in new traffic to your site. This can be done through content marketing, social media engagement, and/or influencer outreach.
Content marketing means creating valuable reports that appeal to your audience. For example, if your business is related to health and fitness, you could write a very educational article about why it is important to exercise with weights.
Influencer outreach comes down to contacting people who already have an established fan base. You would ask them to share their workouts or information about how to improve one’s workout routine to help keep up momentum on their website!
Social media engagement is basically interacting with other users on different platforms to draw attention to your product or service. By doing this, you are giving exposure for your brand and potential customers may come across your content as they scroll through their feeds.
Third stage: Make a website friendly to visitors
The third stage is something that many SEOs may not even know about, but it’s an important one!
This is when you make your site accessible to users. This means ensuring that the layout looks good and easy-to-navigate, using clear headings, pictures and other graphics, and making sure all drop off pages contain adequate content so people can find what they are looking for.
Your job here is to ensure that the hard work put in at the first two stages has positive effects on the end product – your web page.
Fourth stage: Link your website to other websites
The fourth stage is linking, or engaging in link-building. This includes creating an online presence through social media sites, blogging, writing a web article or review, etc.
By producing content that people are interested in, you will gain exposure for your business. People will share your content across their social media accounts, which will help spread your message and influence others to visit your site.
Many search engines look at how many links there are to a given webpage as a way to determine if the page is important enough to be included in its results. By having lots of links, it signals to the algorithm that the linked pages trust the contents of the linked site.
The more reputable sites will give credit to the linked page, helping to promote your own reputation. Creating linkable content is a great way to get attention and prestige from different sources, which helps push up your seo rankings.
Fifth stage: Use social media sites
The fifth stage is to use social media to promote your website or business. This can be done by creating posts on Facebook, posting tweets, sharing blogs, etc that contain links to your site or advertisements for your product or service.
Sixth stage: Run a blog
The sixth stage is to start your own website or begin writing for another site that will help you gain more traffic to your website.
You can pick anywhere to do this, it doesn’t have to be under your name or connected to you at all! It just needs to be yours – you control it.
Writing an article a week on a non-related topic will quickly build up link exposure for your site (links are what sites use to connect to each other). People will refer to your linked page as ‘the one about …’ so using an easy keyword makes sense.
The hard part is keeping motivated, but thinking of it as investing in your business will make it easier. You’ll also need to manage your social media accounts, email, etc while blogging too.
It’s not always fun doing these things, but they’re important parts of having a successful online career.
Seventh stage: Use paid advertising
Paid search or pay per click (PPC) advertisements are one of the most common ways to do SEO. This is also referred to as sponsored links, sponsored content, or paid marketing. By paying to use an online platform such as Google or Bing to advertise for your product or service, you can gain exposure!
Most people add sponsors to their pages using a tool called SEM (search engine management). You can put in keywords and/or target markets and it will find companies that match and then propose a contract with them.
This is different from direct outreach because it uses platforms that have already been established, not just you trying to talk to someone directly about your products or services. There are many opportunities to make money doing this, but you would need to pick your battles and negotiate wisely.
Eighth stage: Reputation management
This is also referred to as brand reputation or prestige. Brands that have built their name through excellent service, quality products, and informed community engagement are considered reputable brands.
By investing time and resources in these activities, they’re creating an intangible asset called “brand equity.”
Brand equity is like cash you don’t have but everyone knows about. You may not have it at the moment, but if people talk about you, then eventually someone will say something about you that others can refer to when talking about you.
This gives you leverage – you now have access to some extra money by bidding for this currency before it’s spent. By increasing your stake in this market, you get more opportunity to profit from deflation!
The difficult part here is making sure all of these opportunities are worth it. You need to determine whether or not what you’re planning to do with your life is truly meaningful and worthy of this investment. Make sure you’re feeling motivated and confident before moving forward, otherwise you’ll lose momentum and fail.
Once you’ve made your decision, take action! Keep up the good work and reward yourself for doing so.