SEO is an ever-evolving field that focuses on improving your site’s exposure to both search engines and users. It begins with making sure your website functions properly, and then optimizing it for user experience and finding new ways to promote it through social media, advertisements, and other means.
Many people refer to it as “search engine optimization,” but this term isn’t very specific. Because it can mean so many different things to each individual, there are several types of SEO out there.
Not all forms of SEO are good or bad – some may even be actively harmful to your business! Therefore, you should stay away from anything that doesn’t make you confident in your own skills, as well as those of others in the field.
That’s why it’s important to know what kinds of SEO exist and what effects they have on your business. Read on to learn more about them.
White hat SEO
SEO is an all-encompassing term that refers to everything from changing your URL to ensuring your website uses good HTML. It also means making sure your social media profiles are optimized for engagement and marketing through blogs, Twitter, and Facebook.
SEO has three main types, or what people refer to as “searcher optimization”. These are: white hat, grey hat, and black hat strategies.
White hats actively promote helpful content and resources in the search engine ecosystem, and emphasize natural links over paid advertisements. This is the most ethical type of SEO you can do.
Grey hats use sneaky tactics to rank higher than appropriate, so they are not totally positive about their methods. They may add external links to increase reputation while using questionable software to manipulate indexing.
Black hats perform unethical actions to achieve their goals. Some spam websites and pages by large amounts to gain more visibility. Others purchase fake followers or likes to boost their appearance.
Black hat SEO
There are two main types of SEO that can be considered white or black hats. White-hat methods refer to strategies and tactics that are legal and ethical, but may not necessarily bring you the most relevant results for your website and business. Examples include writing in rich paragraphs and content that appeals to your audience, using appropriate keywords in good context, and linking to legitimate resources and sites.
Conversely, black-hat SEOs use deceptive practices to gain an advantage over their competition. These typically involved manipulating search engines and/or users to place more weight on a page or site than it is due by creating fake accounts, copying other sites’ material, and adding heavy advertisements or link schemes.
There are some experts who argue that some unethical practices may even violate Google’s Terms of Service! Thankfully, however unpopular they may be, there are ways to do things legally if you really need to “break rules” to achieve your goals.
Google’s search algorithm
When people talk about SEO, what they are talking about is how to make your website or page rank higher in the popular search engine websites like Google, Bing, and Yahoo!
Seo (search optimization) comes down to three main areas: On-page seo, off-page seo, and content marketing.
On-page seo refers to changing settings within your site or web property to help improve your ranking in search engines. This includes things such as making sure your website has an easy to navigate structure, ensuring that you have strong meta tags, and creating solid keywords and phrases for pages.
Off-page seo refers to outside factors that influence the way your website ranks in searches. Things like linking out and sharing your work will boost your online reputation which helps with rankings. Creating quality content and spreading it around through social media sites will increase engagement and thus, new incoming links.
Another powerful way to optimize your website’s performance is by investing in social media marketing. Companies use these sites to advertise products and services, create conversations, and grow audiences.
By creating engaging content and growing their audience, they are able to gain exposure and more traffic to their site.
Social media sites like Facebook, Twitter, and YouTube can be used to promote your business or product!
Seo (search engine optimization) comes down to three main areas: keyword research, writing for human readers, and ensuring that your web pages load quickly.