Having an aesthetically-pleasing website is great, but it’s not enough if you don’t invest in search engine optimization (SEO). SEO is the process of optimizing your site or web pages for your own domain and Google, the most popular search engine.
It’s important to remember that even though your site looks good, people will still be able to find it if they are looking for it! By creating content that draws attention and includes helpful information, you increase your chances of being found.
There are several ways to optimize your site, such as increasing page speed, adding relevant keywords, etc., so make sure to look into those. But one of the easiest things you can do is include rich media like pictures and videos. Why limit yourself when you could offer more to users?
This article will go over the top items you should have on your website and what benefits each item offers. If you were running a business right now, would you spend the money on any of these products? I doubt it. That is why we made it clear at which points in this article you must add them to your site.
We wanted to help you determine which ones are worth investing in and how to use them effectively.
As we mentioned before, content is one of the most important things to have on your website. Creating engaging, interesting, and educational content is a great way to draw in new visitors to your site.
Your business’s unique value proposition (UVP) can be found through its content. The better you understand your company and what it offers, the more creative ways you can develop content to highlight that content.
That’s why content marketers enjoy creating content – they get to use the language their audience already knows!
By investing time into producing high quality content for your website, you will see an increase in traffic and engagement from both existing and potential customers.
As technology evolves, search engines also update their software to make sure sites work for their users effectively. These changes are typically categorized as “rankling” or “algorithm upgrades”.
The ranking algorithm is one of the most important parts of creating a strong seo foundation because it determines if and how well your site ranks in searches.
Changes can be made at any time, but only once the engine has enough data to determine whether or not that change was actually improving results. This makes timing important!
It is very common to hear about algo shifts happening right before new gTLDs come online (google.com vs google.org,.biz vs.com, etc). General consensus seems to be that they happen just before the new gTLD comes live so people can prepare.
Social media presence
Having a social media profile is one of the most important things you can do for your business’s online success. With the explosion of social networking sites like Facebook, Twitter, and YouTube, it has become easy to create an account and get started sharing content!
By having a presence on these sites, you are opening up your company to be seen by potential new clients or customers. Your followers will be able to see what you have to offer and connect with you on a personal level.
This is particularly helpful if you are in the health and wellness field as people look to find answers to their fitness goals and self-care strategies when they feel overwhelmed.
Having a presence on all of the major networks is best, but even just setting up accounts on smaller ones is better than leaving them out.