SEO, or search engine optimization, is an integral part of any successful digital marketing campaign. It’s important to remember that SEO isn’t something that happens overnight.
It takes time to achieve results, but don’t worry – you can get started today!
SEO is about making your website accessible through natural keywords and phrases. This process works in two ways: content creation and link building.
Content means anything from writing articles to filming videos that focus on your business message and services. Links are references back to your site, like YouTube and Twitter profiles, for example.
The more access your body can provide using targeted keywords, the higher your ranking will be! Here are three stages of seo rankings to help you along this journey. Read on to learn more.
The initial stage
The initial stage is always happening now. This is the establishing phase, or what we call the “warmup” period for SEO. It happens when your site goes live and people can start accessing it through a search engine like Google or Bing!
During this time, you will want to make sure that all of your pages are indexed by the search engines properly. After that, you will want to ensure that they have the correct meta tags, keywords, and titles set up.
These things all play an important role in telling the internet browser where to send the attention given to your website. For example, if someone does a google search looking for information about how to do something, then the title must be a good description of what the page will teach them.
That way, the user knows what the page will say before clicking it.
The second stage
In the second stage, your site will reach the initial search results. This is the optimizing stage, where you can modify various elements of your website to ensure that it is optimized for your chosen keywords.
You can add content to make your pages more interesting, optimize your Html, headings and URLs, use link building to gain backlinks to your page from other sites (content should be natural and clear), run paid advertisements or sponsored posts, etc.
The two stages mentioned above are what most people call “searcher friendly” strategies as they focus on helping the search engine determine which pages belong in the top position.
The third stage
In the final stage, your site will spend most of its time in the beginner search results or even the No Results page. This is because users have given up when they cannot find what they are looking for!
This can be very frustrating as well as demoralizing for you since you invested in SEO strategies to get more traffic from Google.
It’s like going to a restaurant and finding there is no food anywhere except for the bar menu. You know that something is wrong when half the dining room is empty.
So how do you fix this problem? You re-optimize your content, keywords, and website layout!
You make sure your audience finds you before the search engines push you down. That way, people will still want to come see you even if the rest of the world has already gave up.
The fourth stage
In the early stages of SEO, your website would typically perform better if it were more active – you’d have to use social media sites to promote yourself, for example.
But as your site grows in popularity, users will be able to find what you offer without doing anything beyond clicking a link or typing a search term into an engine like Google or Bing.
This is known as ‘organic search visibility’ because people found out about your site through natural means.
As your online presence increases, though, you’ll reach a point where there’s not much more you can do to increase your organic traffic. You’ll need to shift into another phase of seo ranking.
The fifth stage
The final stage in seo ranking is something that most people miss out on or are never even mentioned. This is the optimization of the domain name!
Most SEOs will talk about how important it is to make your website unique, but they rarely discuss what you should do with yourdomain name.
Finding a good web hosting company and establishing yourself as an authority by linking from their site to yours is just a nice side effect, but actually creating content using their service brand and link-worthy topic is where the true rewards lie.
By producing quality content online using their services, they can help promote you for free! It’s an invaluable way to generate more traffic and attention for your business.
The sixth stage
The sixth stage is typically referred to as “re-optimization” or “refreshing your SEO strategy.” This can include things such as changing keywords, editing content or adding new content, reviewing link strategies, and more.
By this stage, your website will most likely be performing better than it was before you made any changes. You may want to keep up the good work!
The term refresh comes from the fact that you are reworking the website’s architecture and internal linking structures in order to make it more efficient at finding relevant pages and information.
This is also an important part of keeping your site ranking high in search engines.
The seventh stage
This is also referred to as the “organic” or natural search ranking. Your site will still need good content, but it will not require any additional action from us to bring in new visitors.
With this kind of ranking, your website will gain visibility through naturally occurring links. For example, if several different websites mention your product or service in their article, then that will create a link for you. Or if another company mentions you in their newsletter, that will do the same thing.
The eighth stage
In the final stage, your site will reach “natural” search rankings. This is when you find out what keywords people use to look up content related to yours.
By now, you have done some link building, optimized your website for mobile devices, and adjusted your social media profiles. You invested in advertising on sites that are similar to yours, and implemented all three components of SEO — onsite optimization, backlinks, and promotional activities.
Now it is time to focus on acquiring new followers or subscribers via social media, creating engaging content, and responding to comments and messages.
This is also an excellent time to start investing in paid ads if you feel that your hard work has not been rewarded yet.