What Are The Seven Steps Of Seo?
SEO, or search engine optimization, is the practice of optimizing your website and web content to make it appear higher in results for various search engines like Google, Bing, and Yahoo!
The better optimized your site is, the more likely you are to rank higher in search results and get more traffic from qualified users. Conversely, the worse your site is optimzed, the less likely you are to gain visitors and attention.
SEO isn’t just about putting keywords in place; it’s also about making sure that those keywords relate to each other, and contain appropriate information. On top of that, an adequate amount of content is crucial to creating interest and engagement with your audience.
There are several strategies used to optimize websites, but the three main categories are link building, keyword research, and content marketing. All three play important roles in achieving success through SEO.
Link building involves establishing relationships with relevant sites and providing them quality content to share in return for a backlink to their page or domain. This boosts their ranking in major search engines due to trust and relevance.
Keyword research means finding which words people use when looking for certain things online. By incorporating these into your site’s content and META (meta data) tags, you give yourself a leg up in the competition.
Content marketing is producing good quality written material that teaches readers something new or inspires action to be taken.
2) Develop your website
When doing seo, or search engine optimization, you will need to make sure that your site is easy to use and understand. You can do this by ensuring that all of the pages within your site are clear and content rich.
You should also ensure that all of the supporting documents and files such as logos, pictures and videos are clearly identified and linked to. This helps Google identify and associate your site with the products and services it offers.
The better visible your site is, the higher chance people have of finding what you offer! And when they find you, more likely than not, they’ll choose to visit your site over others because yours seems clearer and more relevant.
3) Optimize your website
A lot of people get confused about seo because they think that it only includes changing keywords, updating social media profiles, and creating catchy headlines.
However, optimizing your site for searhc engines is much more than that!
You should make sure your website is mobile-friendly, has an easy to use interface, and contains relevant content. Beyond that, you can optimize your pages for SEO by ensuring that all styles are optimized and using good HTML.
4) Encourage visitors to subscribe to your blog
As mentioned before, SEO is more than just making sure your search engine results are optimized. It also means encouraging people to visit your site and read something!
Your success as an online content creator depends heavily on the audience you have already built up. By offering free tips or helpful information on your site, you can increase traffic to your website and help them find what they want.
By giving away products or services, you will generate additional revenue. Many top brands in their field use blogs and social media to promote themselves, so it’s no surprise that successful businesses have adopted this tactic too.
There are many free tools you can use to begin promoting yourself and your business through blogging. Some of the most common ones include Blogger, WordPress, and Typepad.
5) Link your website to other social media sites
Social media has become one of the biggest ways to gain exposure for your business or brand. It is not limited to just Facebook, you can add yourself as a follower or fan on all sorts of platforms like Twitter, YouTube, and Pinterest.
By having your business have an account on these websites, they can link you directly to their audience or followers, helping spread the word about your products and services!
This is called “linking” and is a very effective way to use SEO. By linking, people will be able to find out more information about you and what you offer, which could lead to new customers!
There are many free tools that you can use to make sure your links are linked properly and into place. Some examples of this are Google+, LinkedIn, and Facebook.
6) Gain backlinks
Backlink is an important metric for seo that helps to improve your page’s ranking in search engines. A backlink is when another site links to yours; they are typically framed as “This article is very helpful! I learned so much from it. Link to this article here.”
By adding these links, other sites recognize your content as valuable enough to include it as their own content, and thus link to it. Google considers both internal and external linking factors in determining web pages’ rankings.
So how do you gain backlinks? You can create new articles or develop relationships with influencers to write guest posts for them. You can also reach out to companies to ask if there are any ways you could promote their product/service by mentioning theirs in your website or social media profile.
There are many different types of backlinking strategies, so choose ones that feel comfortable to you.
7) Track your results
It is very important to keep up with all stages of SEO (Search Engine Optimization). This includes monitoring reviews, changes you make to your website or online business, and how well they are working!
It is also important to monitor your search engine rankings. There are several ways to do this, some free, and some more expensive. Some of the most common ways include using the Google Toolbar to check index positions, having websites and apps that track SEOs for you, and using third-party applications to test your site’s performance.
By staying in touch with the latest developments in SEO, you will be able to identify what is working and what isn’t, and then use that information to continue improving your online presence.