Search engine optimization (SEO) is an integral part of any successful website. Optimizing your site for search engines like Google, Bing, or Yahoo! can increase traffic to your site, promote engagement, and improve your online presence.
It’s important to remember that SEO isn’t a one-and-done activity — you have to continually monitor and enhance your efforts to reap rewards.
That said, there are several areas of focus when it comes to optimizing your site. Some of the most common ones include ensuring your website has the appropriate content, engaging with users on social media sites, and improving your domain name and URL.
But what if I told you that none of those things matter unless they’re done right?
Well, according to some studies, doing nothing more than changing your URL would be enough to boost your rankings. That means even if you don’t do anything else, you already win!
And while yes, having high quality content is key to success, some experts say that content doesn’t play as big of a factor in seo as we think it does.
In this article, we’ll talk about some lesser known but still important parts of SEO that help determine how well your site will perform. These include such things as making sure your browser is up to date, using relevant keywords in your URLs and titles, and keeping an eye out for broken links.
Writing for your audience
A strong seo strategy is not about chasing after flashy trends or gimmicks, it’s about writing content that people want to read. Content that adds value to you, the writer and the reader.
Content should be written using an easy tone with simple vocabulary. Complex jargon and obscure terms will only confuse your readers.
Your potential readers are busy people, so make your content brief and actionable. They will spend time reading something if it seems worth their while.
There is no hard and fast rule as to what makes a good length article, but general guidelines are: shorter articles take more than 30 minutes to read, longer articles take around half an hour.
If you do choose to write longer pieces, try spacing out smaller chunks over several days to get more engagement.
Making the website accessible
When it comes to SEO, one of the first things you will need to do is make sure that your site is accessible and can be found by searchers. This means checking all of the various components of the site (like colors, fonts, and links) for both usability and appearance, as well as testing out the site to see how easy it is to navigate.
Another important part of ensuring an adequate search experience is to ensure that there are no broken elements or poor design. These could include missing stylesheets, images, or pages. If there’s anything like this, they should at least look similar to what we have listed here!
Making the site accessible also includes making sure that everything from logos to URLs to content is unique and does not plagiarize or copy something else. Copying content or using content without permission is a very serious offense in the world of copyright law!
Running a speed test to determine whether your server can handle the load of the website and/or other sites running on the same server/hosting is another way to check if the settings are working. You want your visitors to have a good experience regardless of whether they find what they are looking for or not, so having enough resources to deal with traffic is essential.
Making the website mobile friendly
With the explosion of smart phones, having an optimized mobile site is now a must-have for most websites. This means making sure that all of your pages load quickly and easily, and are accessible via device or browser.
This will ensure that users can access your content no matter what type of smartphone or tablet they have!
By doing this, you’re giving your potential customers a good experience when searching for or interacting with your company online.
It also helps in building trustworthiness, as people will be able to find you even if there is no internet connection.
Running an optimized mobile site takes some time initially, but the results are worth it. Fortunately, there are several free tools you can use to do this for you.
Designing the website
When it comes to optimizing your site for search engines, one of the first things you should do is make sure that the design of your website is solid. This includes making sure that all pages look similar, using appropriate SEO-friendly HTML and CSS, and ensuring that your website uses good web design practices.
It also means making sure that the content of each page is clear and concise, and an easy read. The longer and more complicated the content, the less likely people will choose to click through to read it!
There are many ways to test the readability of your website’s content, such as the Flesch Reading Ease Test or the SMOG Test. Both tests determine how easily someone can understand what they are reading by looking at the length of time it takes to read it.
The easier you make it for your readers, the more likely they will be! Hiring a freelance writer or professional photographer can help ensure that the content on your website is engaging and interesting. They may even be able to edit their work for you if you don’t like what you have written yourself!
Another way to improve the readability of your content is to use short, simple sentences and avoid long, drawn out paragraphs. This helps keep the reader interested in the next line, creating a steady flow of traffic from the text.
Understanding the website structure
When it comes to SEO, your site’s layout is one of the most important factors in ensuring that you are performing maximally at all times.
The reason why this is so crucial is because Google uses certain criteria when determining how well your site is doing. These include things like: how many pages of content do you have, what types of content do you have (text or images), and how interesting these pieces of content are.
By having strong content, using appropriate tags, and keeping everything tidy and easy to navigate, you will help boost your seo!
Google also looks into how active your site is, if there are any broken links, and whether or not anyone has reported issues with your service. If enough people complain about something, then it lowers your chance of getting rewarded for bad practices.
It would be helpful to know which areas of your business need some work before you can call it a day and say ‘well done’, but still not quite sure why you aren’t ranking as highly as you could be.
Linking website content to your website objectives
When doing SEO, or search engine optimization, one of the most important things is creating relevant and interesting content. Making sure your audience can find your site by looking up information specific to what you want to promote makes sense.
Your website’s underlying theme should be clearly understood before adding any content to ensure that it flows naturally. Once your theme has been determined, writing about related topics will help achieve this.
By producing quality content, you’ll win both praise and rewards from potential new readers and customers. In addition to earning back links for your page, people will share your article on social media, increasing its exposure even more.
Understanding the Google algorithm
Ranking online content is not easy. It’s even harder when you don’t understand how Google works!
Google uses two main algorithms to determine which pages are ranked higher than others for certain keywords. These are referred to as the “algorithm quality” or “quality score” of each page. The better these quality scores, the more likely it will be that your site will show up in the top positions for search queries.
In this article we’ll look at some of the factors that influence quality score, and what you can do to improve them. We’ll also talk about something called the importance of off-page SEO, which isn’t directly related to quality score but does play an important part in helping your website rank well.
Quality Score – what it means to you
The first thing to note about quality score is that it doesn’t actually mean anything good or bad like ‘better’ or ‘worse’. In fact, there is no direct correlation between quality score and whether or not your site is performing well.
That said, high quality score numbers indicate pages with lots of rich media (like images), comprehensive information and references, and bold headings and body text are all helpful components to add to your site.
Improving website SEO
A growing number of people refer to it as search engine optimization or seo, but what does that really mean?
Simply put, seo is making your site accessible to the major search engines like Google, Bing, and Yahoo!
By optimizing your site for relevant keywords, adding content that appeals to your targeted audience, and linking out to other sites and pages related to yours, you will achieve higher rankings in searches.
There are several strategies used to improve web page rank, with some being more effective than others depending on how much competition there is for certain keywords.
That’s why it’s important to do research and test different methods until you find one that works well for you.