What Are The Five Important Areas Of Seo Optimization?
Finding new ways to optimize your website’s search engine optimization (SEO) is one of the most important things you can do for it. SEO changes occur constantly, making it difficult to know what is best practice at any given time.
That is why there are so many different “SEO tips” out there – some old and outdated, and others that seem completely contradictory!
In this article we will go over the five main areas of SEO that people talk about, and how optimizing these areas can really help your site gain popularity. Some of them even make a difference depending on whether you are ranking as a local or international business! Read on to learn more about each of these and how to improve upon them for better results.
SEO tactics
Finding new ways to optimize your site for search engines is an ever-evolving process that requires constant research and experimentation. There are many different strategies you can use to achieve this, but none matter if you don’t know what keywords people are searching for!
By adding these keywords into the content on your website and optimizing them, you will ensure that they get found and picked up by potential users looking online for information.
And since most of the top results in Google and other major search engines are made up of valuable rich snippets (such as bold or linked text), ensuring that yours look good usually means success.
There are several free tools you can use to test the effectiveness of your web pages, including Keyword Tool which we mentioned earlier. By using both, you can see how popular each word is and whether there are any misspelled versions which may influence how well your page scores with relevant searches.
You also need to consider how mobile friendly your site is – studies show that nearly one third of all internet traffic comes from mobile devices, so making your site responsive is important.
Social media
When it comes to social media optimization, there are several areas that require your attention. These include creating an authentic profile, investing in engagement strategies, finding and optimizing appropriate niche communities, ensuring your followers list is complete, and keeping up with the trends for improving your presence.
To make sure your account is fully optimized, use the SOCIAL MEDIA MARKETING COMPASS we created here at SEMPERSUCCEED!
This tool will evaluate all five important social sites (FB, Twitter, IG, YouTube, Snapchat) and tell you where you can improve and give tips on how to do so.
It’s perfect for anyone who needs help scaling their social media marketing strategy or someone looking to level up their game.
Determining your target market
A crucial first step in optimizing your website is determining who your audience is! This article will go into more depth about what makes up that “audience”, but for a basic understanding, think of it as who you want to connect with your content.
It sounds really simple, but many websites never make this clear!
By not defining your audience, you may be wasting your time investing in resources to create content for someone that no one cares about or can find. Or worse, you could spend all this hard work producing great content only to have it get lost among the noise online.
You need to know if people outside of your community are interested in your product or service before diving in. Is anyone listening? If so, then keep offering your services to them, but test the waters by lowering the price slightly to see how well you do.