SEO, or search engine optimization, is one of the most popular strategies to ensure your online presence (and increase web traffic to your site). It’s an integral part of any successful website because it works in two ways: directly, by influencing which sites show up when someone searches for something related to your business, and indirectly, by creating positive buzz about your brand.
SEO isn’t a standalone process; it’s always intertwined with other areas of marketing. But it can have big payoffs if done right.
That’s why this article will talk more broadly about what SEO is, how it relates to other parts of marketing, and some tips for beginners. After all, even though SEO seems like a lot of jargon and concepts, there are things anyone can do to get started quickly.
With that, let’s dive into the top three reasons you should be investing time in SEO.
When talking about SEO, the first thing to realize is that there are different levels of seo you can do for your site. Some are more advanced than others, but all have one common goal: To make your site appear higher in search result pages.
The level of seo you perform depends on three main factors – quality content, keyword research, and link building (or outreach).
Content means anything from writing an article or editing old ones to creating new blogs on your site or other sites. Keyword research looks into key words related to your business to see which ones people use to look up your product or service. Linking out to other websites and providing links back to them is another way to create engagement and influence with outside sources!
There are many ways to do each of these things, so choosing which ones to focus on really dependent on what you’re trying to achieve with seo.
When you are thinking about SEO, one of the first terms that most people look up is what are the components of SEO. Some say website speed, others emphasize content, and some suggest using certain keywords in your article or domain name! All of these play an important part in giving your site the boost it needs to be seen by more people, but none of them alone make a big difference.
What makes an effective SEO strategy is having all of the above work together to bring traffic to your website. And just like any other form of marketing, there is no guaranteed way to see results. You will need to test and evaluate which strategies work for you and your business.
There are many ways to test the effectiveness of your SEO strategies so that you can determine whether they work for you and your company. Two of the most common tests include doing a quick review of past performance levels and comparing against previous years.
You can also run A/B testing. This means testing two different versions of a page or element to see which one performs better for your business. By running this test frequently, you get a lot more data points to compare between the two versions.
The website structure
A web page is nothing more than an entry in the internet’s database or directory that connects you to another site, resource, or service. Technically, every webpage has three main components: header, content, and footer.
Your browser automatically includes this basic structure when you create a new document (like this article you are reading right now). It is important to understand how these different elements affect your seo.
The header usually contains information like the website name, links to and from other pages, etc.
The content area is where most of the work happens. This is where you write about products and services and talk clearly and concisely about them.
The footer typically contains copyright info and contact forms or “feedback” tools.
URLs play an integral part in ensuring your website functions properly for search engines. How you organize and format your URLs will determine how well your site is perceived by both users and search bots!
URLs are the address or location where your web page can be accessed from. For example, if your website’s home page is www.firstnamelastname.com, then the URL would look like this: http://www.firstnamelastname.com.
When someone types in “www.firstnamelastname.com,” Google and other search engines take the first word (in this case, “www”) and combine it with the second word (“h t t p : //www.firstnamelastname.com”). The reason why there is a forward slash before the www is because that is what defines a non-domain specific url – only one thing after it!
The next step is to append the domain name (i.e., “www.firstnamelastname.com” is different than “http://firstnamelastname.com”). This way, people will know it is connected to your website!
Note: There is no rule saying that every company must use their own domain as their URL, but it is best to do so if you want your seo to work effectively.
Content is what people want to see when they visit your website. Content includes things like how-to articles or statements, short stories, promotional material, etc. withingthe context of your site’s topic area.
Content should be written using an informal style and focused on informing or entertaining readers. Your online presence is a space to showcase who you are as a person and offer information that will connect you with others.
Your content does not have to be long – even a sentence can make a strong statement! If possible, create content for yourself first, then use it to inspire other writers. You will learn from your mistakes and what doesn’t work for you.
After writing your article, invest in social media to share it. There are many free platforms out there that you can use to spread your link quickly.
Social media is one of the most important parts of any SEO campaign. This includes things like Facebook, Instagram, Twitter, and Pinterest. All of these play an integral part in bringing traffic to your site!
To optimize your website for social, you’ll need to make sure that all of Your URLs are unique and descriptive. Make use of HTML keywords and try to add some fun to your posts by using rich content or pictures.
Running a fan page for your business on various sites can also help promote your site. By being active on their communities, people will be able to find you and learn more about you!
It’s very common to start seo at the beginning stages with purely white hat strategies. But don’t forget about those legacy styles!
There are many free tools out there that allow you to check the performance of your site before investing in paid services. Some of the ones we recommend are Google’s Keyword Tool, SEMrush, and Yoast.
These can give you a good indication as to how well your site ranks for certain search terms.
Another important part of online seo is establishing an impressive online presence or “image”. This includes things such as having lots of followers, posting frequent updates, responding to comments and questions, and linking out to other sites that talk about you.
By being active and engaging with others, they will create a positive image for you. They may even link to your site or share information about you!
It’s also worth noting that people look at the first few links in search results before clicking on more abstract websites like Google or Wikipedia. If possible, make sure your website has an easy way to be found by potential visitors. This can include making sure your domain name is catchy and unique, using social media accounts to promote yourself, and updating your web page content to emphasize who you are and what you have to offer.
Another way to develop your online presence is through creating and publishing articles and blogs. You do not need to write very many words to get some exposure, but writing something interesting and factual will win you praise.
When doing SEO, one must be careful not to overdo it. Too much tweaking can backfire and hurt your website’s performance!
That is why mobile-specific optimizations are so important. Because most people these days own an iOS device or a Google Android phone, all of their online searches will naturally direct them towards the app store or playstore instead of the browser.
This creates a challenge for site owners; how do you make sure that your content is visible to potential users if they cannot access your site through a browser?
Luckily, there are some tricks that can be done to ensure that your pages load properly on both smartphone and desktop versions. Here are three tips for mobile seo.