Search engine optimization (SEO) is an ever-changing process that constantly influenced by new trends. Because SEO changes so quickly, it can be difficult to know what strategies are working and more importantly, what aren’t!
That being said, there are some basics every website owner should have in their toolbox. When done properly, these fundamentals will help your site gain search engine exposure.
They include such things like optimizing your title, writing quality content, linking to important pages, etc. While not as flashy or dramatic as some other strategies, these tips are still very valuable.
It is very common for people to think about SEO only at the advanced level, but unfortunately, most webmasters fall into one of two categories: those who understand it well and use it effectively, or those who do not use it at all.
This article will go over several basic elements of on page SEO with you.
Content is what people look for when searching online. If you are trying to find information or a service, they will do some searches and check out various sites to see if there is anything that matches what they want.
Content should be well written and include pictures or videos to make it interesting. It can be about products and services, how to do things, etc.
Your website’s content must be unique so that someone cannot just go onto another site and find the same thing. This would take away from their experience because they would get the sense that this site does not know much about something!
By having unique content, you increase your SEO. An expert in a field will more likely visit your page than ones with plain old re-hashed material.
When talking about online seo, the first thing to realize is that your website itself is not the main focus! That would be like saying what you want to improve about yourself is your hands as opposed to your feet or your eyes.
Your goal in internet marketing should always be improving the content on your website and ensuring that it is optimized for search engines. This means making sure all of the relevant keywords are included and being systematic with their use.
But what makes an excellent keyword? It has to be something that people look up frequently and apply to your product or service. If there’s no demand for it then why should google pay attention to it?
That will only matter if someone else has already done the hard work of finding the word and including it in their page content or html (web pages are made up of text and other things such as images and links).
When it comes to SEO, what is often forgotten is the structural element of your website or article you are writing. This important piece of information is typically left out as marketers focus more on content production than navigation design.
However, ensuring that your site has an easy-to-navigate structure will go a long way in helping your website get found online.
This applies not only to optimizing your URLs and menus, but also looking at how your pages connect with each other. For example, if your page contains some key content, then why not link directly from the main topic to that content to increase engagement and exposure?
Furthermore, white space can play a big role in perception and usability of your site. By having empty areas, such as whitespace between elements or up/down the page, your reader can easily scan and understand the parts of the site!
It also helps promote flow and relaxation, making the experience more pleasant for your readers.
When it comes to on page SEO, ensuring that your website has an aesthetically pleasing look is a key factor in scoring high looks-factor ratings.
You want to make sure that your visitors feel comfortable on your site by looking at least close to perfect.
This means making the pages rich in content with easy-to-access resources, using appropriate fonts and colors, and keeping the layout simple and elegant.
Your website’s overall appearance can have an effect on your search engine rankings!
More important than how beautiful your site is, however, is whether or not the changes you made to improve the aesthetics also improved user experience – did everything work well and easily?
That would be the next element we will discuss…
Image courtesy of http://www.greenthumbwebdesign.
The content quality
Content is king. This has been said time and time again, but it’s an important thing to remember when optimizing your site for search engines like Google and Bing.
Your website’s content should be written with solid SEO fundamentals in mind. How well you optimize your content will determine how well your business does online.
Content marketing is all about creating valuable experiences for your readers by consistently providing them with interesting, high-quality materials.
This includes engaging with others through comments, responding to questions, giving feedback, and establishing relationships via social media. Your success as a small business owner comes down to how effectively you use these tools to promote your brand.
Quality content means more than just writing good sentences ad nauseam – it also means updating your content consistently, keeping up-to-date with current trends, and linking to relevant sources.
When it comes to SEO, the first thing you should focus on is the language you use in your content. This includes keywords, title tags, and body copy. All three of these play an integral part in helping people find your site when they do a search online!
Your keyword(s) must be stated clearly and consistently throughout all of your content – from the headline, to the body, to the footer. Make sure to work them into the text naturally and try not to overdo it. If needed, you can even create a list or diagram to emphasize certain key points.
The length of your article doesn’t matter too much as long as it’s longer than one or two paragraphs. Your audience will take what they need at any given time, so keep that in mind!
Lastly, make the articles interesting! We’ve discussed before how important it is to include rich media such as pictures and videos, but the second element of on-page seo involves the plain old text version of those. Add enough intrigue to draw readers in and their eyes will begin seeking out more material related to your website’s main topic.
When it comes to SEO, your website’s location is an integral part of your online success. Not only do you need to make sure that your computer system can access the internet, but you also have to ensure that your server is able to handle all of the traffic that will be coming in.
Your geographical area has a direct impact on how much traffic your site receives as well as the quality of visitors that come to your page. If people cannot find your service or product, then they will not buy from you!
As such, making sure that your office is accessible to the public and that there are signs outside telling people where you are located are very important parts of on-page SEO. This helps potential customers find you!
It also gives other companies and individuals reason to contact you for help. By having lots of contacts, this creates more exposure for your business.
The site’s authority
When talking about SEO, there is no exact definition or rule book for what it means. That term is constantly changing and evolving due to new technologies being implemented and mixed with other terms such as search engine optimization (SEA).
What most people refer to when they talk about SEO is referred to as on-page SEO. This includes things like making sure your website URL has an adequate amount of keywords in it, using relevant key phrases in your content, and ensuring that your social media profiles are active and full of information.
However, not all parts of on page SEO matter the same depending on the market you’re targeting and the products you’re offering.
It depends on how much money you want to make and what kind of results you want to get what element of on-page SEO matters more than others.