What Are The 7 Types Of Seo?
SEO, or search engine optimization, is an integral part of any successful website. A well-optimized site will consistently rank higher in major search engines like Google and Bing than it would if they were not optimized at all.
Most people begin to add seo to their sites only after it is mentioned, but it is important to understand what it is before adding anything. Different areas of seo are weighted differently according to how much they contribute to your site’s success.
This article will go into more detail about each type of seo and which ones matter most for your site.
White hat SEO
When talking about search engine optimization, there are two main categories: white or blackhat SEO practices. The term “seo” typically refers to white hat techniques, but sometimes it can be used as a broad way to describe any technique that helps your website or business grow in popularity.
White hat strategies are ones that use natural methods to improve your site’s performance in Google and other major search engines. These include things like enhancing content for social media sites, linking to relevant pages online, and investing in an effective marketing strategy.
There is no one right way to do seo, nor is there one foolproof method.
Black hat SEO
When talking about search engine optimization, there are two main types: white hat or ethical SEO practices and black hat SEO strategies. White-hat techniques are much more holistic and informed, while black hat methods tend to be short-term solutions for a quick boost in traffic.
The term “white hat” comes from an old practice where webmasters would use pure natural resources like water and milk to promote their products. It was considered white because it involved using non-toxic ingredients![1]
With the evolution of the internet and Google, though, the meaning has shifted. These days, people will create fake accounts to make pages seem more popular, purchase bounce rates and clicks to increase page views, and use keywords in content that don’t sound authentic. All of these things are categorized as black hat tactics.[2][3]
As you can probably tell, most people who perform unethical SEO activities won’t last very long.
The benefits of SEO
More and more people are adding search engine optimization (SEO) to their toolkits as an integral part of their marketing strategy. Why is this important? Because SEO impacts how well your business does in the marketplace!
SEO has three main benefits for you to consider. First, it helps your website or online store get found through searches on Google, Bing, and other major search engines. Second, it improves the “quality” of your web page content – something that most any beginner writer can add to his or her repertoire. Third, SEO creates positive word-of-mouth buzz about your product or service.
There are several different types of SEO out there. Some seem similar but have subtle differences that matter when performing each one. Make sure to understand all of them so you can pick which ones are right for your business.
In this article, we will go over the seven basic types of SEO and what each one includes. After that, we will talk about some specialties within each type and why they are significant to know. Let’s dive in!
The first level of seo is optimizing your domain name and URL. This means changing the name of your company, picking a unique url, and possibly tweaking where index files live on your server. It also means ensuring that your username, email, and password are updated across every platform you use to interact with customers or potential customers.
How to start SEO
Starting off on the right foot with search engine optimization (SEO) is important as there are no automatic rewards for your efforts.
You have to constantly monitor the status of SEO and work on improving it, which can be quite time consuming. It’s also very difficult to know if you’re making the correct changes unless you have proof that it’s working.
In fact, even having an active social media account or website will not necessarily help you achieve success — some say that being online just gives the competition more information about you!
It takes a lot of effort to see results from SEO so don’t give up when you feel like you’ve hit a wall. There’s always something new you can add to your strategy, and you’ll find helpful resources via backlinks and community discussions.
Creating your website
When you start creating your own website, there are several key components that play an integral part in how well your site will perform in the search engine rankings.
One of those components is what we call “content”. Content can be anything from writing a new article, to producing a YouTube video, to designing a nice looking page or section of the website.
It all depends on what you want to get out of your site! Most people begin by trying to gain traffic through direct ways, like social media sites or advertising, but eventually they give up because it seems like there’s no progress.
That’s when they decide to do some SEO (search engine optimization) which is much more cost-effective and persistent. It may take months for your hard work to pay off though, so you have to be patient.
Another important component is linking. This means establishing relationships with other websites related to yours, either as an author on their content or via sharing links to their articles or videos.
Linking your site to other sites
Another way to optimize your website is by linking it out to other websites. This is called link-outs or backlink-building, and you can do it via free tools or paid strategies.
Link-out types include blogging, writing articles online, creating accounts on social media platforms like Facebook and Twitter, and submitting your website’s content to be posted on these services.
Online reputation
Another form of seo is looking into and studying your online presence. How people talk about you across social media sites, forums, and websites can have an influence on how well you do business.
People develop relationships with companies that produce quality content, use engaging language, and publish information in a way that makes them look trustworthy.
Consistency is key when it comes to internet marketing. You must be consistent in what you write, post, and link to speak with confidence and establish yourself as an authority.
By investing time in creating content for your company and sharing it consistently, you will grow your audience which directly impacts your success in marketing.
SEO strategies
Finding new ways to optimize your website for search engines is called SEO (search engine optimization). There are many types of SEO, with different purposes, targets, and outcomes.
Your SEO strategy can be broken down into two main areas: On-page SEO and off-page SEO.
On page SEO includes things like making sure your website’s navigation menus are clear and easy to find, using relevant keywords in your content and advertising, and ensuring that your website loads as quickly as possible so that users have a pleasant experience.
Off-page SEO involves outside sites linking to yours, creating backlinks by writing reviews or posting comments about products you sell, and investing time in developing social media accounts to promote your business.
By optimizing both on and off pages of your site, you increase the chance that a user will perform a search for your targeted keyword, which increases your chances of getting found when they do so.