SEO is an ever-evolving field that shifts with new trends every year. Because it is such a constantly changing process, there are different definitions for what defines an “SEO expert”.
What one person considers white hat tactics, another may consider black hat strategies.
With so many tools and tips being pitched to anyone with an internet connection, establishing who has solid expertise can be hard to do.
In this article we will take a closer look at seo, how it works, and the four important stages of search engine optimization. These stages include On-Page Optimization, Off-Page Optimization, Keyword Research, And Link Building.
Image source: https://www.searchenginespecialist.
1) Creating a website
Once you have determined that your site is ready to receive traffic, you will need to start creating a online presence for it. This means choosing a domain name, installing WordPress or another content management system (CMS), and developing its look and feel.
It’s also important to pick an appropriate CMS. You want one that allows you to easily edit the text and images on your site as well as manage comments and other user interactions. There are many good ones out there!
The second thing you will need to do is choose your web hosting company. Choosing a trustworthy host is very important because you will be leaving all of your business data and files here. Make sure they are easy to use and understand, and check their customer service ratings before signing up with them.
2) Choosing a domain name
The second important part of SEO is choosing your website’s domain name. This is the address at which your site can be found online!
Most people choose to use their own personal or professional email addresses for their websites, but this isn’t ideal when it comes to search engines.
Search engines like Google take into account several different factors when assigning rankings to sites, one of them being the domain name. If a similar looking domain exists, then users may assume that both sites are connected or affiliated with each other, even though this is not the case.
By using a more descriptive domain name, you can avoid creating confusion for visitors. Try thinking about what your business does and see if there are any opportunities to connect those ideas to your current domain name.
You could also try registering new domains through services such as Namecheap.com. They will help you pick an appropriate domain name and get started quickly.
3) Registering the domain
The next step is to register your website’s URL with an online search engine like Google, Bing or Yahoo!
This is typically done through their webmaster tools site where you can input your website’s URL and then choose which search engines you would like to have access to all of your personal information (like your contact details). You will also need to confirm that you own the url yourself by entering some proof into the system.
You should do this as soon as possible as it takes weeks to get access to most websites. It’s best to be upfront about it so there are no delays later on.
Once everything has been verified, you will be given both premium and free level access. Premium levels give you more functionality within the tool while the free ones don’t. But if you want to make sure your info is protected fully, the paid option is better.
3) Linking your website to other websites
The third element of SEO is linking. This can be done through two main types of links: internal links, which are ones that link from one page or site to another within the same domain, and external links, which connect you to different domains.
Tapping into the internet’s vast resources for content is an excellent way to make sure your online presence is up-to-date and attractive. Creating new pages or blogs on your site and putting linked material on other sites is a good start. By being more abundant in content, people will naturally come to yours!
Internal linking helps develop an easy flow to your site’s content. For example, if your site focuses on how to do something, then creating a separate article about something related might make sense. You could also create a series of articles based on these tips, or refer back to this article as a primer.
4) Obtaining a SEO firm
Finding an experienced, reliable SEO company is one of the most important steps to ensuring your website’s success. It is very common for new business owners to try operating their own search engine optimization (SEO) services, but this is not a good idea unless you have significant experience doing it.
By having enough knowledge of both SEO and running a successful online marketing campaign, you should be able to source some great quality service providers that can help get your site ranking well.
Some things to look out for when searching for an SEO agency are whether they have received adequate testimonials and comments, how professional their writing looks, and if they respond quickly to messages and calls.
5) Developing a website structure
A website’s structure is what defines how your site functions and looks, and it can have an impact on whether or not people will visit your site.
A common mistake that new webmasters make is to go into their website without first creating a content flow. This happens when they start writing about product and service offerings before defining the topic or area of the site where these products are featured.
They then need to add another layer – which is establishing navigation.
And here we run into our next problem! They do not know who their audience is so they create general, non-targeted pages with little engagement.
Content should be targeted towards someone looking for information within your domain. And most sites get this wrong by having too many keywords instead of giving valuable content.
This may sound very complicated but there are some tools that can help you with this process. Some free ones include Google’t You Tuber or SEMrush. Both offer basic analytics as well as more advanced features such as keyword research.
6) Writing quality content
Creating high-quality content is one of the most important seo tips for any online business. Content that does not add value to your site or others will do you little good.
Content should be written with the goal of educating or inspiring readers. It should be an interesting read, but it should also inform and motivate.
Your content should be clear, concise, and logical. Use appropriate vocabulary and include enough details. Avoid using short phrases or bullet points; instead, use paragraphs to create more flow and emphasis.
Good content makes reading easy and pleasant. If your writing lacks clarity and coherence, your potential audience will need to work extra hard to understand what you are trying to get across.
7) Getting a website reviewed
Even after you’ve done all of the above, there is still one more important step to take before getting into long term seo strategies– getting your site verified or indexed by Google!
This is an essential first stage towards improving your web presence, as it gives your site access to the vast amount of free traffic that google can provide.
To get your site “verified”, you need to tell people that your page exists, and include a link to it. People will then have the chance to leave comments about what they think of the page, and this may help improve the quality of your page!
We recommend doing it as soon as possible, as time goes on google gets busier and harder to find information about pages, so now is a great time to do it.