What Are The 3 Most Important On-page Seo Factors?

Finding and developing your website’s strong points to increase search engine optimization (SEO) is a continuous process that shifts with changes in the online landscape. With new trends coming and going, there are new things you can add into your SEO repertoire.

The basics of good SEO still hold true, however. You should focus on ensuring that the content of your site matches what people wants to read, engaging writing and beautiful formatting. Beyond that, making sure your URL is descriptive and includes important keywords will help bring in traffic.

It’s not necessarily about having the most flashy features or highest quality merchandise, but instead creating products and services that people want to know about. Your potential customers will find you!

This article will go over some of the more crucial on-page seo factors for any entrepreneur who hopes to improve their web presence.

SEO strategies

A lot of people talk about how important it is to have good content, but they forget one very key piece of that puzzle: How well you optimize your website for search engines!

This includes things like ensuring your site’s URL has a solid domain name, using descriptive keywords in your HTML and XML markup, and optimizing your pages for usability (making sure everything is easy to scan).

But beyond those basics, there are three other crucial parts of an effective SEO strategy — at least as important as content if not more so. These are linking, keyword research, and page metadata or rich snippets.

Domain authority

A domain’s authoritative link profile is one of the most important SEO factors in achieving your website’s success.

A domain with high domains Authority will help improve your site’s search engine rankings by connecting to other trustworthy websites similar to yours.

By having more powerful links, Google will consider your website as being more relevant to the searched for keyword – giving you higher placement in results!

It’s very common to see URLs that don’t make any sense or seem unnatural written out, but using URL shorteners such as bit.ly can cause issues when it comes to link analysis.

Shortened URLs are not directly linked to the long version so they lack domain authority. Looking into whether or not there are alternative shorter versions of the URL could potentially negate some negative effects of investing in links.

The use of SEO tags

Using appropriate keywords in your HTML source code is one of the most important things you can do to optimize your website for search engines. But it’s not just any keyword that matters, it has to be relevant and have enough traffic.

By using the right semantic html elements, you will ensure that whatever content area of your site (H1, H2, paragraphs, etc) are clearly identified and understood by both humans and computers!

This will help improve the user experience on your site as well as boost engagement and visits from both direct and algorithmic searches.

Mobile friendliness

While not quite as important as having an excellent website, mobile friendly design is something that can make or break your site’s usability.

This is because nearly half of all web traffic comes from smartphone users (49% in 2014). If you are creating content that does not render well on different sized screens, then your audience will be limited to only those devices with the best browser!

Some experts even go so far as to say that making your site responsive is more important than optimizing for SEO since it impacts more people.

Luckily, there are some great free tools you can use to test this. Some examples include Google’s “Mobile-Friendly Test Tool” or Bing’s “Test My Site” both of which will give you feedback about whether your site is compatible with various screen sizes.

Google also has a handy tool called ‘mobile-friendly’ which will automatically determine if your site is optimized for mobile browsers.

Conversion rates

A strong SEO factor is having high conversion ratios or bounce rates. This means how many times users click on a link to go somewhere else, and/or how long they stay on your site before bouncing off.

The better your website, the higher this ratio will be! Part of this comes down to usability and ease of use. If you have to spend lots of time changing files, editing codes, etc., then your sites won’t feel as easy to navigate and user experience will suffer.

Another reason why people drop out soon is because there isn’t much content. It could be due to the topic, the length, or both. People expect more from a well designed site so they leave quickly.

We can increase our conversion rate by adding content. More content means more exposure which helps us grow our audience and thus credibility.

Marketing strategy

When it comes to SEO, there are three main factors that play an integral part in your website’s success. These include marketing strategies, content production, and indexing (or “optimizing”) of the various search engines like Google, Bing, and Yahoo!

Marketing is the overall process of getting attention for your product or service. This could be through social media ads, promotional videos, advertisements, etc. Content production means creating quality material about your business or product to supply online content.

Indexing is also important because it gives people and search engines access to all relevant information about your site. By ensuring proper optimization, people can find you easily via searches!

There are several ways to optimize your sites and pages for search engines, such as optimizing your titles and descriptions, linking to related resources, and updating your content regularly.