Top 5 Ecommerce Newsletters
Staying competitive in ecommerce requires constantly on the lookout for new tools, strategies and tactics. Email newsletters offer an effective means of keeping up with these updates without being lost among social media or messaging apps.
Moz offers a weekly email that curates the best SEO guides and tutorials from around the web, called Moz Top 10, that’s free and gives users easy access to search news they can use.
Moz
SEO giant Moz sends out a semi-monthly newsletter featuring 10 helpful articles about digital marketing, such as advice from Avinash and insights on upcoming trends from Google.
Customers can stay abreast of the latest digital marketing articles, using these pieces to enhance their own strategies while saving themselves the time it would take them to search online for such pieces themselves.
Customers can easily browse a list of articles to select their selection; each brief and to-the-point piece features bits of info that draw readers in.
Shopify
Shopify has long been at the forefront of brick-and-mortar and omnichannel retail, so its newsletters feature all of the latest trends, insights, tips and commentary. Their newsletters also cover an array of topics like best Shopify store apps and how-to articles.
Email newsletters can be an effective way to engage and cultivate rapport with your target audience and lead to repeat business and sales. Use Shopify newsletter apps to grow your mailing list and optimize email marketing campaigns – they will help design exit pop-ups, scroll boxes, embedded forms, welcome series emails, cart abandonment emails and autoresponders!
Phrasee
A weekly newsletter can be an effective way to share marketing content with your target audience. Featuring articles, guides, and helpful tools that keep them informed while being shareable via graphics or GIFs makes the content memorable and relatable for its recipients.
1973 Ltd’s newsletter example offers company updates while remaining informal and engaging, featuring an intriguing subject line about an imminent product launch – perfect for creating buzz and interest among subscribers.
Peloton knows how to capture their customers’ interest with eye-catching lifestyle images that draw the eye and foster brand loyalty among subscribers. Additionally, they use springtime Daylight Savings savings with smart CTA offers designed to take full advantage of Daylight Savings Time.
Seth Godin
Seth Godin offers some thought-provoking and insightful observations on marketing that are always sure to provoke thoughtful discussion. An entrepreneur, teacher, author of 19 international bestsellers and host of the Akimbo podcast he covers everything from how ideas spread to marketing strategy to strategic quitting, leadership strategies and challenging the status quo in his writings.
Yoyodyne and Squidoo founder, inducted into the Direct Marketing Hall of Fame. A popular speaker and blogger sharing modern marketing methodology. His ideas are insightful, thought provoking and always worth your consideration.
Ecommerce Nurse
Ecommerce Nurse offers support to Amazon businesses through listing optimization, store management services and strategic consulting. Their newsletters contain helpful advice that is concise but full of wisdom.
The newsletter uses memes and gifs that add personality and humor, using alliteration to capture attention while creating natural rhythms – creating a sense of personality while providing inclusion for readers.
Daily Carnage
Are You an Busy Digital Marketer Looking for an Efficient Way to Keep up on Marketing Tactics in the Wild? Daily Carnage’s biweekly publication covers SEO Trends while providing useful marketing information in digestible bites!
Moz’s popular newsletter instructs subscribers in search engine optimization through useful articles about marketing topics and tips & tricks related to digital marketing for various industries.
This daily newsletter presents articles and videos on business and culture using millennial bro-speak and informal language, making the content highly readable while often having humorous or sarcastic undertones.
Ann Handley
The Moz Top 10 newsletter delivers a selection of the best articles about SEO and marketing to stay abreast of industry trends, from Google algorithm updates to voice search. Marketers who wish to keep pace can subscribe for semimonthly publications from Moz. This list offers something special: the Moz Top 10.
Although ten articles might seem like too many, Ann Handley keeps her newsletter simple by using a semi-monthly frequency to make digesting all this valuable information easy for readers. She uses entertaining stories like that pizza-loving squirrel to engage her audience before providing valuable info they’ll use themselves.