Semrush News
Semrush may have seen disappointing first-quarter results, but they remain an effective business. Semrush boasts ample cash reserves and expects to turn a profit next year.
Since its creation by Matthew Howells-Barby, Nick Eubanks and Ian Howells in 2013, SEO Community has experienced phenomenal growth. Now comprising hundreds of members who share knowledge and resources for SEO enthusiasts.
ContentShake
Content writing tools combine your business expertise and AI to assist in creating high-quality articles. They save both time and money, creating better-performing articles while helping to highlight issues like word count and tone of voice that might hinder text creation.
Once you select a topic, the app provides article ideas based on search intent and traffic potential. You can easily hide topics by clicking “hide”, edit an existing article with your own ideas added in, or publish directly onto WordPress via an integrated WordPress plugin.
ContentShake is designed to be easy for small businesses that lack the resources for extensive content marketing efforts to use effectively. Available for free download through Semrush App Center, ContentShake helps generate leads while building customer retention.
Content marketing
Content marketing is the practice of creating valuable, audience-centric content. This process works by providing targeted, timely, and high-quality material directly to your target market at just the right moment and on all relevant channels. Content marketers use data to understand who their target market is; then craft messages tailored specifically for them by tailoring content production accordingly.
As well as content, reports and white papers can also help generate leads. Gated content such as these gives potential customers valuable information in return for providing their email address or payment. Furthermore, gated content serves to showcase your expertise while building brand recognition.
Semrush is an innovative SaaS visibility management platform, empowering businesses to successfully run search engine optimization (SEO), pay-per-click (PPC), content, social media marketing (CSM) and competitive research campaigns. Semrush boasts more than 91,000 paying customers across offices located in Philadelphia, Trevose, Amsterdam Limassol Belgrade Berlin Prague Yerevan
Acquisition of Traffic Think Tank
Traffic Think Tank was established in 2017 to serve as an accelerator for your SEO skills, network and career. Their community of SEO experts provides a supportive environment in which members can learn new things while expanding their businesses. Members can ask any question via private DMs as well as attend live sessions with experts for further training. In addition, members have access to training materials and mastermind groups.
Kompyte acquisition marks a shift in focus of the company from search marketing to competitive intelligence. This change comes in response to rising SEO professional demand and diversifying toolset; more marketers have become aware of search visibility’s importance, increasing demand for SEO tools.
Traffic Think Tank currently boasts more than 700 existing members who pay $119 a month to access its community and academy. Through this acquisition, Traffic Think Tank plans to broaden its offerings as well as develop community programs and physical events it wouldn’t otherwise be able to host alone.
G2 Crowd rankings
G2 Crowd rankings are determined by real user reviews for software products, providing businesses with valuable insight into features and capabilities as well as value. Business buyers rely on this source of information while companies utilize G2 Crowd ratings to produce content relevant to and helpful for their target audiences.
G2’s review page can be an invaluable asset to brands looking to generate high-intent traffic, such as VidIQ’s G2 review page being the number-one organic result and featured snippet for “VidIQ reviews”. G2 also offers badges which can be embedded onto websites to drive additional backlinks back to G2.
G2 has an exciting future ahead in 2023 thanks to its strong revenue base and profitability which will allow it to withstand macro headwinds. Read our in-depth analysis for more insight into this top company whose diversified revenue model makes G2 one of the top investment opportunities on the market.