Searchmetrics News and Events
Searchmetrics offers enterprise SEO teams an arsenal of SEO tools. Their Research Cloud enables users to keep tabs on an ongoing SEO project from both an organic ranking perspective and technical SEO perspectives, providing essential technical insights.
Employ Google Trends to understand how people are searching for breaking news events and create hub pages in response. These could include explainers to address basic queries as well as links for deeper reporting or commentary.
Conductor acquires Searchmetrics
Searchmetrics is an invaluable tool that offers a comprehensive view of a website’s visibility. This powerful tool offers insights into search engine rankings and keywords as well as estimated traffic values associated with each keyword, and measures changes over time in relation to each of them.
This company’s suite of products enables businesses to increase online visibility, drive more traffic and realize revenue goals through organic search and content optimization. Their cutting-edge data technology yields predictable results that surpass marketing and sales expectations.
Conductor’s acquisition will further bolster its position as the go-to enterprise SEO platform and accelerate expansion into Europe. It will allow them to provide a unified solution across all parts of SEO workflow for customers seeking to reach their business goals, and bring European “know-how” into Conductor’s global customer support operations – an expected closure is expected sometime during Q2 2023.
Conductor’s CMO Lillian Haase joins Searchmetrics
Lillian Haase, newly appointed as Chief Marketing Officer (CMO) of Searchmetrics – an industry-leading search data and analytics solution provider – recently visited Enterprisetalk to discuss SEO leadership, enterprise marketing strategies and what she looks for when hiring new talent. According to Lillian, success lies in prioritizing business results over technical details when it comes to enterprise SEO efforts.
Haase will assume global marketing responsibilities, building stronger teams around the globe. She will be based out of Searchmetrics’ new Chicago office designed as a central hub for their marketing operations. Prior to this appointment, Haase served as Marketing Director at Searchmetrics EMEA with 13 years of experience ranging from affiliate marketing to search account manager at two digital agencies.
Conductor’s CEO Michael Besmertnik joins Searchmetrics
Office environments provide many workers with an important sense of community and professional growth opportunities, but maintaining these benefits when most of the employee time is spent remote can be challenging. To keep employees happy and to ensure business thrives, companies must find new ways of drawing them back in.
Conductor, a marketing technology company that assists marketers, is one such business doing this effectively. Their software makes it easier to identify keywords and search for relevant results while offering advice on improving a website’s SEO.
Recently, Bregal Sagemount contributed $150 million in funding towards its rapid expansion. Furthermore, ContentKing, a real-time site audit tool was acquired this year as its second acquisition.
Conductor will use this acquisition to expand into Europe quickly and add key data and tech assets – including a mobile app that will give insights on search behaviour – to its platform.
Conductor’s CEO Michael Besmertnik leaves Searchmetrics
Conductor, the premier enterprise organic marketing platform, recently purchased Searchmetrics of Europe to expand in Europe more quickly. This acquisition marks Conductor’s second purchase this year – it also acquired ContentKing as a real-time SEO audit and monitoring tool in 2022.
Integration will enable Conductor and its partners to accelerate product roadmap development and provide globalized support, while simultaneously giving Conductor access to additional data engineering talent and skills.
Searchmetrics Suite is a full-featured SEO and content experience management solution designed for enterprises, allowing users to monitor and oversee their SEO performance with powerful tools like rank tracking, keyword analysis, content development tools such as Content Experience using SEO data for web pages or blog posts, as well as ranking trackers for ranking management.
Its primary strength lies in helping marketers track SEO performance and optimize their websites, but its interface could be improved for user friendliness. While costly, this software offers competitive pricing with plenty of features that justify its investment.