New Google Search Algorithm Update
Google is constantly innovating and updating, so it makes sense that its search algorithm would change accordingly. These changes may have significant ramifications on rankings but generally have minimal effects.
Google has made several updates in 2022 that you should keep an eye out for, some of which you may find beneficial to keep an eye on. Here’s an overview of their impact, so that you know if and when they apply to you!
1. RankBrain
RankBrain is an AI system created by Google that helps understand user search intent. Combining machine learning and artificial intelligence techniques, this artificial intelligence system serves users by providing relevant results.
Google’s previous algorithms weren’t capable of accurately recognizing user intent and providing relevant search results, which RankBrain aims to change.
RankBrain employs a mathematical algorithm to segment entities (i.e. objects for which Google has amassed considerable information) into word vectors that lead directly to SERPs (Search Engine Results Pages).
2. Hummingbird
Hummingbird is Google’s latest search algorithm update. Unlike Panda and Penguin, Hummingbird does not involve penalties but instead changes how Google responds to different types of search queries.
How it Works
Hummingbird search algorithm is designed to find relevant and authoritative sites on any subject area by searching semantic relationships between all content on the web. This system finds sites that rank highest for their relevance or authority within that niche topic area and awards them with the maximum Hummingbird grade score available.
How Long-Tail Keywords Work
Long-tail keywords are phrases with low search volume that SEOs use as long-tails keywords to rank for. Before Google released their Hummingbird update, spammers often targeted these long-tail phrases in order to gain ranking opportunities since they were so straightforward to rank for.
Google announced an update that altered how it ranks search results and how it interprets search queries, making it simpler for it to match query words with keywords on websites.
3. Venice
Venice is one of Italy’s most beloved cities and home to some incredible history. Its unique architecture and water transportation options have long made it a top tourist spot, drawing millions of visitors each year.
Venice may be best-known for its exquisite canals and charming gondolas, yet few people realize there are also some lesser-known facts about this Italian city.
Venice was first built on pile foundations, similar to modern construction techniques in that wooden stakes are driven into the ground before being covered with salty mud to protect them from rotting.
These wooden stakes were an extremely effective means of protecting a city against barbarian invasions, and also helped ship owners navigate canals and lagoons as well as serve as lighthouses for sailors.
4. Panda
Panda is a Python data library that enables you to manage spreadsheet-like data formats such as CSV files, Excel sheets, extensible markup language (XML), JavaScript object notation (JSON), relational database tables and relational schema. Furthermore, Panda features various functions for data analysis including functions to deal with missing values, calculate statistics and visualize univariate and bivariate datasets.
Pandas DataFrames are similar to NumPy arrays, with one important distinction. Their output rows can be indexed with labels for easy sorting and filtering of unwanted information so you only end up with what’s necessary for analysis.
Giant pandas communicate in dense bamboo forests by scent marking. Males will frequently mark the borders of their territories by adopting a “headstand” posture to apply anogenital gland scent marking to bamboo stalks near their territories. Scent marking also allows female pandas to identify each other more quickly during mating season and attract males as potential partners.
5. Penguin
Penguins are one of the world’s most beloved birds, known for their stocky shape and distinctive tuxedo-like plumage that makes them instantly recognisable.
As powerful marine forces, seabirds play a pivotal role in changing marine environments by chasing and swarming marine organisms like krill and fish, altering global prey populations while transporting nutrients between land and sea.
Diving depths exceed 250 metres, and their legs are set far back in their bodies, making them excellent divers. Furthermore, these creatures can even swim up to 14km/hour!