Latest SEO News – How to Optimize Your Content for Google Trends
Latest SEO news features insights, tactics and updates from leading SEO sources, covering everything from the latest search engine algorithms and trends to industry developments.
Google released their long-awaited Core Update in November, which had an immediate impact on mobile and desktop rankings.
Chatter and multiple tools reported ranking volatility around December 14th; while Google never confirmed an update, pre-holiday fluctuations tend to go underreported.
Google News
Google News can be an excellent way to drive clicks and boost SEO, yet remaining present on this platform can be tricky. In order to succeed with Google News ranking well requires optimizing content specifically for Google Trends.
Google News provides a continually updating stream of articles from sources deemed trustworthy by Google, with news stories, videos, blog posts, weather forecasts and more from all around the globe.
Entering Google News requires creating a special news site with its own XML sitemap and unique article URL, while also avoiding artificially freshening stories artificially and blocking scraped content from appearing. Furthermore, sites offering medical advice or commercial products should not appear in Google News.
Passage Indexing
Passage Indexing allows Google to index individual passages from a webpage and understand them, providing search results for up to 7% of queries using passage indexing.
Contrasting with featured snippets, which offer quick answers without needing a click, this feature provides in-depth information for users seeking specific topics. Furthermore, SEO specialists may use it to rank their content against a wider array of queries.
Martin Splitt, Google’s search developer advocate, refers to this update as Passage Ranking rather than Passage Indexing as it involves ranking changes rather than indexing changes; as such SEO agencies and software publishers won’t need to optimize their websites accordingly.
Navigation and Sub-navigation Links
An effective navigation system on a website should enable visitors to quickly reach content pages. The New York Times employs an effective method for this: bold headlines lead users directly to news articles while the masthead label indicates they have reached its homepage with all its most pertinent stories displayed first. In addition, they use sub-navigation for quick links between topics or sections on their site and breadcrumbs that help people back to the home page after visiting deeper pages.
Content Syndication
Content syndication occurs when your blog posts, videos, or any other digital content is reposted onto third-party websites for distribution to an audience outside your website. Content syndication can help generate more leads and organic search traffic to your site while standing out from competition to lead to additional sales. For instance, if you publish an article about taking quality night photos you could republish it on another photography blog where the post would feature your brand name increasing visibility and helping establish yourself as an authority within that field.
Method 3 for increasing leads can be particularly powerful when used with reputable publications that share similar audiences as yours. When publishing syndicated content, make sure it clearly marked and includes a link back to its source.