Latest News in SEO

The latest news in SEO includes important updates, stories and trends occurring today. This page is updated hourly from trusted Google SEO news sources around the web.

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1. Google’s RankBrain

Google RankBrain is its artificial intelligence (AI) system designed to optimize search results by better understanding user intent. It was first introduced as part of Hummingbird in 2013.

RankBrain stands apart from earlier algorithms by its ability to process unfamiliar queries and predict the best result for them, including voice search queries that require understanding context and users’ intents.

The algorithm uses various factors – search intent, location, current trends and user search history – to select the optimal page to show for any given query. These considerations ensure that search results are distinct, relevant and helpful for each unique user.

2. Google’s RankBrain vs. RankBrain 2

RankBrain is a Google search algorithm that utilizes machine learning and artificial intelligence to respond to search queries. Introduced for use first in 2015, it now ranks amongst one of the primary ranking factors determining search results.

Google currently prioritizes those 15 percent of search queries that are new every day and require significant time and work to understand and resolve.

RankBrain works by analyzing segments of searches and correlating them with popular queries for similar terms. If someone types in “top-level food chain,” for instance, RankBrain will associate that query with related searches such as chain food stores in order to provide content relevant to what the searcher was seeking.

3. Google’s RankBrain vs. RankBrain 3

Google updates its search algorithms 500 to 600 times each year, including RankBrain which was introduced in 2015 and has revolutionized how search works for them.

RankBrain is a machine learning algorithm developed by Google that helps them better comprehend and process search queries by analyzing entities such as people, places and things.

Divider then segmented these entities into more specific word vectors that lead to specific SERPs.

When a query is submitted, RankBrain uses its vector search system to find vectors that most closely resemble its original query and combine these vectors for an improved result.

4. Google’s RankBrain vs. RankBrain 4

Google’s RankBrain uses machine learning and artificial intelligence to better comprehend search intent, providing more relevant results to users.

Users will also love that it automatically optimizes its algorithm based on user satisfaction with search results, ensuring your website ranks highly and attracts plenty of traffic.

Since the release of RankBrain update, content optimization efforts now primarily target topics rather than keywords; meaning that writing comprehensive and helpful posts that engages audiences are increasingly important for SEO success.

5. Google’s RankBrain vs. RankBrain 5

Google’s artificial intelligence system known as RankBrain helps them provide searchers with relevant search results. First launched publicly in 2015, RankBrain is now an integral part of their search algorithm.

Initially, RankBrain was used purely as a keyword-matching tool; it searched pages that contained similar terms (for instance grey console developed by Sony).

But RankBrain has evolved significantly. Now it tries to understand your meaning by looking at search terms as concepts instead of just keywords.

RankBrain works by matching unknown keywords with familiar ones it already knows about, which explains why similar search terms appear multiple times without being directly connected.