Keep Up With the Latest SEO Industry News

seo industry news

As an SEO professional, it is essential to stay abreast of the most up-to-date industry news. Doing so will enable you to stay informed on any changes or upgrades that could potentially impact your site.

This article will review some of the biggest stories from last week in SEO. You’ll learn about new algorithm updates, search console features, and more!

Google’s new algorithm update

Google regularly alters its algorithm, altering how it factors and signals into consideration for website rankings on SERPs. These changes can be difficult to anticipate and often cause significant fluctuations in a site’s position on SERPs.

Many website owners may feel unprepared for these changes and unsure what needs to be done in order to optimize their sites for the latest update. Fortunately, there are several steps you can take in order to prepare yourself and keep your SEO campaigns on track.

One of the most significant updates to hit Google recently is BERT (Broad Extreme Refresh Technology). This upgrade affects 10% of all search results, improving Google’s quality assurance scores.

This update is designed to increase rankings for websites that feature content written by experts in a particular field, as well as reward those sites providing up-to-date and fresh material.

Google’s new search console

Google’s new Search Console is a free web service that gives publishers and marketers an efficient way to monitor their websites’ presence through searches on Google. Its tools and reports are essential for anyone aiming to maximize their online success.

Google’s new search console gives webmasters comprehensive data about their sites, such as index coverage, AMP validation and mobile usability. Furthermore, they can monitor how their pages perform in Google search results and identify any technical issues which could negatively affect rankings.

Another key feature of the new search console is its URL Inspection API, which assists SEOs in debugging their pages more effectively. With this API, SEO apps and software can request the latest indexed status of any page and detect structured data errors, AMP problems and indexing issues more quickly.

Google’s new mobile-first index

Google is constantly tweaking its algorithm to stay abreast of evolving user behaviour. Recently, the search engine is shifting its indexing focus from desktop websites to mobile versions.

This shift is due to the increasing use of mobile devices for searching. As a result, Google now prioritizes mobile versions of websites and gives them higher rankings in search results.

It is essential to remember that this update does not apply to all websites; rather, Google only plans on rolling it out to those sites they deem ready for implementation.

Google’s new ranking factors

Google utilizes over 200 ranking factors to decide where pages should appear in search results, but only a portion of them actually matter when it comes to Search Engine Optimization (SEO).

Google uses a sophisticated algorithm to determine which pages are most pertinent to a user’s query. These pages are then ranked according to relevance, with the most pertinent appearing at the top.

Page speed is one of the most influential ranking factors – Google wants to ensure your site loads quickly enough for users to locate what they need quickly. Utilize the Core Web Vitals report in Google Search Console to check your website’s loading speed and address any issues.

Another key Google ranking factor is how often people click on a result. A low bounce rate indicates someone liked what they found on the page, and it’s an effective measure of its relevance to a searcher’s query.