How to Implement SEO for FinTech
FinTech refers to financial technology solutions designed to solve financial issues using smart tech tools. This could mean anything from streamlining processes or disrupting more traditional services to using SEO (Search Engine Optimization). Customers must find you, so SEO should also play a part.
Your marketing materials must also meet E-A-T (Expertise, Authority, Trust) and YMYL (Your Money or Your Life) standards for successful FinTech businesses. A content marketing agency specializing in FinTech can assist in this endeavour.
Keyword research
Search engine optimization (SEO) is one of the key strategies fintechs can utilize to attract new customers, helping them appear in search results for keywords used by their target customers. Unfortunately, implementing SEO strategies within finance industries can often prove more complex than expected.
Fintechs must comply with government regulations when it comes to their content, making this task particularly daunting if their company is just getting underway. Furthermore, search engines regularly update themselves so it’s important for any fintech to stay abreast of industry developments and keep pace with evolving trends.
One of the challenges associated with financial industry work is building credibility and trustworthiness with customers and prospective partners. One way of doing this is through building links to your website from authoritative sites, which will boost domain authority while simultaneously increasing rankings. To do this successfully, focus on producing high-quality, relevant content that serves your target audience’s needs while building quality links that drive traffic back to it.
On-page optimization
On-Page SEO refers to optimizing each web page so it contains appropriate keywords and is structured so search engines can index it easily. This could involve placing them into headers (h1> and h2>), meta descriptions or meta data fields. It can also include avoiding duplicate content which can have detrimental impacts on SEO rankings.
Fintech websites are particularly difficult to optimize as they tend not to have many high-quality backlinks and may be subject to regulation by government agencies, meaning you must ensure your content complies with government requirements while being clearly presented on your site.
Fintech SEO strategies should include creating top-of-funnel content plans that address the pain points of their target audiences, to attract qualified traffic to your website and encourage users to inquire about products or services. Furthermore, keywords specific to your industry should also be employed when writing this content plan.
Off-page optimization
Search visibility is crucial in both B2B and consumer fintech, enabling businesses to rank higher in SERPs for specific keywords that attract high-quality and relevant traffic, ultimately building brand recognition while simultaneously building customer trust. SEO strategies provide fintechs a strategic tool for this endeavor.
SEO is an ever-evolving field that requires constant vigilance. It has numerous aspects and overlaps with other marketing disciplines, including social media and content marketing, while at times becoming very technical with its own set of jargon and strategies.
Off-page optimization is a key element of SEO, with Google considering over 200 ranking factors to determine site authority. Building links from reliable sources helps boost rankings and can increase domain authority. But off-page SEO alone won’t do the trick: to ensure lasting success it is essential that both on-page and off-page strategies are prioritized together and developed holistically for maximum benefit. An ideal off-page strategy would incorporate link building, local SEO efforts, content strategy creation and other strategies.
Link building
Fintech companies face competition from all sorts of businesses and consumers for organic search visibility, so creating content that resonates with both their target audience and Google’s algorithm is critical to their success. To do this effectively, fintechs need to understand their keyword’s intent; doing so helps prevent low-intent traffic such as searches for “greeting card manufacturers.”
Link building is an essential aspect of SEO for Fintech companies, as it involves reaching out to influencers and websites that your target audience frequents regularly for backlinks that will improve search impression – which measures the percentage of people viewing search results displayed – enabling brand awareness growth.
Fintechs generally have limited budgets for paid advertising, so they must focus their efforts on optimizing their websites and content for organic search results. Furthermore, they should develop a link building strategy and leverage social media channels as promotional vehicles for their products.