How to Get More Traffic From Google News and Other Search Engines

google seo news

Google News is an excellent platform for publishers to showcase articles and content related to their business, products or events. This can be an effective way to gain exposure and boost traffic.

To appear prominently on Google News, your articles must meet certain criteria. These include relevance, interest and location.

Top Stories

The Top Stories box on the left side of Google SERPs displays a selection of articles Google believes to be pertinent to your search. Similar to the News box of old, Top Stories is an algorithmic feature that curates articles from various sources and topics.

To be considered for this feature, ensure your content is pertinent to your target audience and supported by reliable sources. Furthermore, incorporate keywords into the headlines, body copy and title tags of your article in order to make it stand out from competitors.

Republishing articles regularly when news breaks is beneficial to increasing the chances of being included in Google News. It is also essential that the articles be original work, rather than simply rehashed verbatim from other sources. The Google News algorithm strongly favors fresh content over rehashed and syndicated material.

Web Stories

Google Web Stories are a new content format that enables you to publish visuals and video across the web, similar to story-like formats popular on social media platforms such as Instagram and Snapchat.

They’re an effective way to boost engagement and boost traffic to your website. Furthermore, they provide you with the opportunity to monetize your content through programmatic advertising.

Web stories can also be used to promote other content on your site, such as newsletters or product pages. Just ensure that all material remains pertinent and genuine.

For optimal results, include your stories in an XML sitemap and make them self-canonical. Doing this will enable Google to index them correctly.

Google Trends

Google Trends is an invaluable tool that provides valuable insights into your customers’ interests. Utilize this data to craft content calendars, expand your niche, and create highly personalized marketing campaigns.

Google Trends can give you a competitive advantage and help you dominate the search engine results page. This free tool also reveals LSI keywords related to your core terms, which will aid in optimizing on-page SEO for higher rankings.

Google Trends also provides insight into the popularity of trends within specific regions and time periods. This knowledge can be invaluable when crafting your content strategy, as it enables you to produce timely content that will boost sales.

Google Trends allows you to filter search terms by industry, category, time frame and location. This helps pinpoint the geographic areas that most require your products and services.

Google Assistant

Google Assistant is an AI-powered virtual assistant that competes with Apple’s Siri and Amazon’s Alexa. Initially available only on Google Pixel phones, now available to all Android devices running version 6 or 7 (if your phone has Google Play Services installed).

Google Assistant is designed for conversational interactions, so when you ask it something, it listens and follows up with an answer without you needing to say “Hey Google.”

Voice profiles allow different people to have their own voices and custom responses, plus the option to switch between languages if needed.

Google Assistant is capable of playing music, reading news and much more. You can customize its capabilities with routines and shortcuts that trigger specific actions with just one command.