Keep Up With the Latest News in SEO

As an SEO marketer, staying informed on industry news is vital to staying abreast of trends relevant to your field and devising effective ranking strategies and tactics.

Machine learning has become an invaluable asset when it comes to SEO analysis, helping identify trends and anticipate how competitors optimize their content.

1. Google’s Passage Indexing

Google recently unveiled an exciting update called Passage Indexing that can index passages from individual web pages and provide more relevant search results for specific queries. This exciting change aims at improving search experience for users.

Search engines traditionally relied on page titles and headings to determine if content on a webpage was relevant for a query, while this new approach relies heavily on individual passages to interpret their meaning.

Travel blogs may give special consideration to posts with tips or first-hand experience that stand out as more useful.

The change is intended to assist site owners who may have long-form content that might not be fully optimized, without impacting short-form sites or publishers who already have an established SEO strategy.

2. Google’s Knowledge Graph

Google’s Knowledge Graph is an innovative method for the company to organize facts, people and places in an effort to produce more accurate and pertinent search results. It plays an integral part of their operations and remains one of the world’s premier search engines.

Google Knowledge Graph is an extensive repository of knowledge that enables them to provide instantaneous answers to search queries about real-world topics, including people, places, events, things, animals and abstract concepts.

Google Earth has been around for nearly fifteen years. It combines publicly accessible information like Wikipedia with data from Google’s own inventory.

Knowledge Graph entry will help your website or target audience rank higher in search results and attract more traffic. All it takes to get your information there is consistently providing Google with what they expect of you – data about your website, company or target audience as indicated by them.

3. Google’s MUM Update

Google’s MUM update offers us an innovative and intuitive search experience. Developed to improve search processes by understanding users’ intentions before providing results, MUM aims to enhance our experience of the internet search process.

MUM is an innovative algorithm created by Google that seeks to provide more specific results than its current BERT model. Estimated at being 1,000 times more capable, MUM aims to handle long-tail queries and complex searches such as comparison style searches more effectively than BERT does.

Google MUM represents the next stage in their transformation into a global discovery and learning platform, by understanding how information is deployed online as well as ways content and media can reach their audiences.

4. Google’s Local 3-Pack

Google typically displays three results on the first page for local searches – known as the 3-Pack – when users conduct local searches on mobile devices. These 3-Pack results include important details for mobile users such as maps and basic details on businesses.

Google 3-Pack offers more than just simple business listings – it also displays phone numbers (if available), store hours and photos so consumers can find their ideal businesses quickly and efficiently.

One of the key strategies for local businesses is claiming and optimizing their Google Business Profiles, to make sure Google knows everything there is about their business and to increase local search rankings.

Local SEO is a long game that requires continual maintenance and updates in order to maintain its ranking and stay competitive in your local storefront market. Otherwise, it could result in your Google 3-Pack ranking being lost along with all of its potential business.